Partner Webinar Series: Increasing Consumer Engagement with UGC

Consumer engagement remains a priority for brands that are looking to build and maintain meaningful relationships with their customers. The challenge in today’s cross-channel, social, and mobile world is to develop enough, relevant content that will drive the desired levels of engagement. User-generated content, or UGC, provides relevance and authenticity that brand- produced content cannot. Brands that incorporate consumer- produced content into their marketing are seeing greater performance within their existing channels and programs because of its trustworthiness. Our webinar, Increasing Consumer Engagement with User Generated Content, will discuss: - Why UGC is so impactful with consumers - How brands, like McCormick, are leveraging UGC to increase consumer engagement - Tips for driving consumer participation with UGC campaigns - Rights management and UGC curation