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Partner Webinar Series: Increasing Consumer Engagement with UGC

Consumer engagement remains a priority for brands that are looking to build and maintain meaningful relationships with their customers. The challenge in today’s cross-channel, social, and mobile world is to develop enough, relevant content that will drive the desired levels of engagement.

User-generated content, or UGC, provides relevance and authenticity that brand- produced content cannot. Brands that incorporate consumer- produced content into their marketing are seeing greater performance within their existing channels and programs because of its

Our webinar, Increasing Consumer Engagement with User Generated Content, will discuss:
- Why UGC is so impactful with consumers
- How brands, like McCormick, are leveraging UGC to increase consumer engagement
- Tips for driving consumer participation with UGC campaigns
- Rights management and UGC curation
Recorded Feb 2 2016 51 mins
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Presented by
Jeff Soriano, Sr. Director of Demand Generation, Offerpop | Brian Merritt, VP Customer Success, Offerpop
Presentation preview: Partner Webinar Series: Increasing Consumer Engagement with UGC
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The Customer Success Platform
Salesforce, the Customer Success Platform and world's #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

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  • Title: Partner Webinar Series: Increasing Consumer Engagement with UGC
  • Live at: Feb 2 2016 5:00 pm
  • Presented by: Jeff Soriano, Sr. Director of Demand Generation, Offerpop | Brian Merritt, VP Customer Success, Offerpop
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