Partner Webinar Series: Increasing Consumer Engagement with UGC
Consumer engagement remains a priority for brands that are looking to build and maintain meaningful relationships with their customers. The challenge in today’s cross-channel, social, and mobile world is to develop enough, relevant content that will drive the desired levels of engagement.
User-generated content, or UGC, provides relevance and authenticity that brand- produced content cannot. Brands that incorporate consumer- produced content into their marketing are seeing greater performance within their existing channels and programs because of its
Our webinar, Increasing Consumer Engagement with User Generated Content, will discuss:
- Why UGC is so impactful with consumers
- How brands, like McCormick, are leveraging UGC to increase consumer engagement
- Tips for driving consumer participation with UGC campaigns
- Rights management and UGC curation
RecordedFeb 2 201651 mins
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Partner Webinar Series: Increasing Consumer Engagement with UGCJeff Soriano, Sr. Director of Demand Generation, Offerpop | Brian Merritt, VP Customer Success, Offerpop[[ webcastStartDate * 1000 | amDateFormat: 'MMM D YYYY h:mm a' ]]51 mins