Name: State of Marketing 2016
Start: 2016-06-07T16:00:00Z
End: 2016-06-07T16:00:44.000Z
Location: BrightTALK
Rating: 4.62

Salesforce makes cloud-based software designed to help businesses find more prospects, close more deals, and wow customers with amazing service. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information, helping you grow relationships with customers and employees alike.

Register to listen to on-demand webinars at any time. Whatever your business needs, you'll find a wealth of knowledge and business insights.



Join our webinar with Ben Heebner, Director of Enterprise Architecture at Indeed, to discover how Indeed uses Data Cloud’s Zero Copy Integration to unify 320 terabytes of data across Snowflake and AWS. Learn how this unified data is powering 360° customer profiles and Agentforce for faster employer onboarding and 24/7 support.

Plus, we’ll cover:
- Data Cloud’s Zero Copy Partner Network: How our partnerships with Snowflake, Databricks, Google BigQuery, and AWS, provide real-time, bi-directional data access, eliminating duplication and delays while maintaining security and governance.
- Key Benefits and Use Cases: Discover how Zero Copy powers real-time customer profiles, automated actions, personalized experiences, and smarter decisions at scale.
- Real-World Success Stories across industries and business functions, such as sales, customer service, and marketing.

Unleash Unified Data Power: How Indeed is Speeding Hiring with Data Cloud and Agentforce

You might have heard that Agentforce delivers autonomous digital labor that can improve customer satisfaction and drive employee efficiency, but how does Agentforce actually understand, plan, reason and act? Join Salesforce AI Engineers to go under the hood and explore the technology that powers Agentforce.

In this webinar, you will gain actionable insights on:
- Demystifying Agentforce's Core Technology: Understand the underlying AI mechanisms that enable Agentforce's autonomous capabilities, including how it processes information, develops plans, and executes actions.
- Practical Development Best Practices: Learn concrete strategies and techniques for developing and customizing Agentforce to suit specific business needs and use cases.
- Walk away with the knowledge to build and deploy Agentforce to solve your business problems.

Understanding the Architecture of Agentforce

At Salesforce, we set out to deliver enhanced customer success by introducing Agentforce on Help—an AI-powered tool that makes it easier for customers to find answers and get help faster. Join us to learn:

- Why we deployed Agentforce on Help and the challenges we faced
- How we built and improved the experience over time
- Key lessons—what worked, what didn’t, and what we’d do differently
- How we measure success and what’s next

You’ll leave with practical takeaways on using Agentforce to make customer success faster, smarter, and more effective.

Behind the Build: Deploying Agentforce on Help.Salesforce

Unlock the power of seamless data integration with Data Cloud One. In this webinar, discover how Data Cloud One simplifies connecting data across multiple Salesforce orgs. With a single, centralized Data Cloud instance as your source of truth, you can extend all Data Cloud functionalities—such as automation, calculated insights, and more—across every Salesforce org using a no-code, point-and-click setup. Say goodbye to the need for customer code implementations or multiple Data Clouds and explore the key features, benefits, and real-world use cases of Data Cloud One.

Enhance Multi-Org Development with Data Cloud One

Discover how Data Cloud's deep integration with Salesforce enables seamless data activation in Agentforce. Hear Brian Glass, CIO of Transcend, share their journey to becoming an agent-first enterprise using Data Cloud.

Learn how to:
- Unify enterprise data.
- Enhance your agent-first strategy.
- Deliver exceptional customer experiences.

Unleashing Agentforce with Unified and Trusted Data

Unstructured data is the new business oil, fueling autonomous AI agents. Join this webinar to learn how leading CIOs are using it to drive efficiency, innovation, and customer success.

What you'll discover:
- Why unstructured data is key to agentic AI and how it makes AI smarter.
- New research on unstructured data trends and their impact on agentic AI.
- 3 innovative use cases from CIOs across healthcare, finance, manufacturing, and tech.
- Live demo live video of Data Cloud powering Agentforce with unstructured data.
- Best practices for overcoming challenges and maximizing your data.
- Live Q&A with our experts.

Register now for this can’t miss webinar.

Unlock the Power of Unstructured Data for Agentic AI: New Insights from CIOs

Unified, trusted, data is the foundation for Agentforce, leading to better insights and more accurate outcomes. Learn useful tips from our experts on how to kickstart your Data Cloud journey to power agents.

5 Tips for Getting Started with Data Cloud and Agentforce

Making AI work for your business takes more than the right tools—it requires a clear plan, trustworthy data, and the right internal alignment. Join Irina Gutman, Global AI Practice Leader, and Tom Burre, one of Salesforce’s CTOs in our newest role focused on AI strategy and innovation, as they share how top organizations are moving from vision to execution with a focus on practical, scalable steps.

In this fireside chat, you’ll learn:
- How to define your first AI use case and build a scalable AI roadmap
 -Why data maturity is critical—and how to know if you’re ready
- Practical strategies for responsible AI adoption, from governance to human-AI collaboration

You’ll leave with a clearer picture of what to prioritize—and how to confidently get started.

Getting Started with AI: Use Cases, Data Readiness, and What to Do First

A successful Agentforce implementation isn’t just about the technology—it’s about the people. In this webinar, Salesforce Professional Services experts will share best practices for creating a seamless partnership between humans and AI agents. Join us to explore:
- Why human oversight is critical for AI success
- Key roles and responsibilities to support Agentforce adoption
- How to skill up your team to collaborate effectively with AI
- Strategies for balancing automation with human creativity and judgment

Walk away with actionable insights to build a workforce that thrives alongside AI and delivers measurable business impact.

5 Steps to Build a Strong Human-AI Partnership

In today’s fast-paced business environment, leveraging AI to drive customer success and enhance productivity is crucial. However, building an enterprise AI platform from scratch gets complicated fast.

Join Salesforce experts to learn how to build and deploy your own AI agents quickly without the hassle of a DIY implementation. Discover how to easily customize proactive AI agents tailored to your business needs, driving more productivity and increasing margins. Finally, hear directly from our customer, Vivint, on why they chose Salesforce as the AI platform to build on.

Don’t DIY your AI - Deploy AI agents fast with Agentforce

80% of of customer data is hidden in unstructured formats like knowledge articles, case summaries, PDFs, audio and video. Discover how Data Cloud surfaces key insights from this data to make Agentforce agents intelligent and more accurate. Watch a demo to see how Data Cloud’s Vector Database and RAG capabilities support Agentforce in action.

Transform Agentforce's potential by surfacing hidden unstructured data

As customer expectations and calls for business efficiency increase, the need for trusted data is expected to intensify. How are new advances in artificial intelligence (AI) adding fuel to the fire?

Join this webinar to learn insights from analytics, IT, and business leaders about data management and decision-making in the age of AI. Gain perspective from 5,000+ analytics and IT leaders and 5,000+ business leaders worldwide on how data and AI require a strong and trusted foundation. Your decision-maker peers have shared global insights in a new report from Tableau and Salesforce. Tune in for tips that you can apply to capture the full potential of your data in a rapidly changing AI landscape.

Managing Data & Decisions in the Age of AI

Discover how our innovations bring trusted generative AI to the entire Tableau Platform to simplify and democratize data analysis and insight consumption at scale for all users. 

Watch this on-demand webinar to hear from our product experts as they cover how Tableau AI can help unlock the full potential of your data across your business and empower users to: 

Gain distilled meaningful insights from all your data to guide every decision
Automate data analysis, prep, and governance to accelerate time to insight
Leverage generative AI without compromising on data security and privacy

Tableau AI: Propel Your Data Culture with Generative AI

Businesses are under pressure to modernize operations and reduce costs, while maintaining a great customer experience. Learn how Order Support from Salesforce Commerce Cloud helps companies deliver customer-centric service experiences, optimize post-purchase support, and generate revenue directly from the service center.

In this webinar, you will:

Get an inside look into market trends driving the category
Uncover industry leading solutions to help you offer 5-Star Service
Hear how our customers are using Order Support to differentiate and win
Access resources and actionable next steps

Improve Efficiency and the Customer Experience with AI-powered Order Support

Over half of B2B orgs say e-commerce will be a leading revenue channel in the coming years.*  But, creating customer-centric digital experiences that drive loyalty with your business buyers can be a challenge. Join us with guest speaker, Heather Hershey - IDC Analyst, on what great pre- and post-purchase B2B buying looks like.

In this webinar, you’ll learn:

The state of digital commerce and order management for B2B companies
How B2B companies are thinking about and investing in AI
The order orchestration and fulfillment capabilities to look for when choosing a platform
*Source - Third Edition: State of Commerce

Master the B2B Digital Buying Experience

75% of customers have made purchase decisions based on customer service quality*, so getting the post-purchase experience right is paramount to your digital strategy. Join us with Rochester Electronics, the world's largest continuous source of semiconductors, to hear how they are driving revenue and streamlining the post-purchase experience with Salesforce.

Join us to learn how you can:
Increase digital transactions and customer engagement
Fulfill faster with real-time inventory
Cut costs and drive productivity with a unified selling strategy

How to grow digital transactions and power connected commerce experiences everywhere

Get your data ready for AI and take the next steps to set up AI effectively. Steps include sourcing, assessing, and cleaning your data, with a vigilant eye on security and ethical practices.
Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

AI Adoption Strategies - Episode 3: Taking Action: Getting Your Data Ready for AI

Learn the steps to create an AI roadmap, including aligning on business goals, finding the right AI tools, collecting and cleaning the data, and choosing a data visualization platform.
Tableau helps people transform data into actionable insights. Explore with limitless visual analytics. Build dashboards and perform ad hoc analyses in just a few clicks. Share your work with anyone and make an impact on your business. From global enterprises to early-stage startups and small businesses, people everywhere use Tableau to see and understand their data.

AI Adoption Strategies - Episode 2: Charting Success: Crafting an AI Roadmap for Business

State of Marketing is an annual report published by Salesforce Research. This year's report -- based on a survey of nearly 4,000 marketing leaders worldwide -- identifies priorities, challenges, trends, and shifts in 2016 and beyond. 

Attend this data-packed webcast to learn how your organization stacks up as a high performer, moderate performer, or under performer across dozens of critical success factors.

State of Marketing 2016

marketing

success

data

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.

Mobile Computing

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

Join thousands of engaged IT professionals in the application management community on BrightTALK. Interact with your peers in relevant webinars and videos on the latest trends and best practices for application lifecycle management, application performance management and application development.

Application Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

The inside sales community on BrightTALK is made up of thousands of engaged inside sales professionals. Learn best practices for teleprospecting and lead qualification as well as advice for implementing sales prospecting tools. Join the discussion by attending on-demand and live inside sales webinars and round tables.

Inside Sales

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

State of Marketing 2016

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About this talk

Salesforce