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Why Small & Growing Businesses Choose Salesforce to Power Their Growth

When you invest in technology to help take your business to the next level, trust and security are non-negotiable. Combine those attributes with a powerful, connected platform, and you’ve got Salesforce Customer 360, the best solution for small and growing businesses who want to scale and reach their goals. From connected sales, service and marketing solutions that fit your unique business needs to an ecosystem of apps that let you easily integrate all your systems and tools, Salesforce gives you a platform that powers and keeps up with your growth no matter the stage of your business.

Join us to hear from a small business customer Trailblazer, Jet It, who achieved 300% YOY sales growth after switching to Salesforce. You will also learn:

-What to consider when choosing the right CRM for your business’ goals
-How our connected platform can help increase lead generation by 32% and win 26% more deals
-How an extensive ecosystem of app integrations ensures you have a solution for every business challenge

Join us to learn why small and growing businesses choose Salesforce to carry them through every stage of growth!
Recorded Mar 16 2021 44 mins
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Presented by
Henry Kim, Chief Commercial Officer, Jet It Nataly Hendeles, Product Marketing Manager, Salesforce
Presentation preview: Why Small & Growing Businesses Choose Salesforce to Power Their Growth
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  • 5 Emerging Trends Every Small Business Needs to Know Right Now Jun 29 2021 4:00 pm UTC 56 mins
    Jessica Moser, SVP and Head of Small & Specialty Business, MetLife Eric Bensley, VP of SMB and Essentials Product Marketing,
    COVID-19 turned the world upside-down in March, presenting businesses with never-seen-before challenges. Small businesses, in particular, had to reimagine their models almost overnight to not only achieve recovery, but also growth. Six months later, how are small businesses handling the new economy?

    Join us as Salesforce and MetLife team up to share the major trends impacting SMBs today. In this 45-minute webinar you’ll learn:

    -Data-backed insights from new research from over 5,000 SMBs
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    -How digital transformation helps meet new customer expectations
    -Various ways SMBs are contingency-planning for the future
  • How to Set Your Small Team Up for Success Jun 29 2021 4:00 pm UTC 64 mins
    Glenn Gonzales, CEO, Jet It Henry Kim, Chief Commercial Officer, Jet It Chris Bain, AVP of SMB Sales, Salesforce
    Does the challenge of implementing a new tech tool ever seem to outweigh its potential benefits? It’s a feeling many small businesses can relate to - but it shouldn’t prevent you from adopting the tools your team needs to meet customer expectations and win more deals. Salesforce can help you get the tools you need fast with our CRM Starter Pack, a smarter way to implement CRM with the help of Salesforce experts who share best practices every step of the way. Join this webinar to hear from Salesforce customer, Jet It, to learn how to collaborate, reach more of your target audience, and move deals forward with ongoing support from Salesforce.

    In this webinar, you’ll learn how the CRM Starter Pack enables you to:

    -Create simpler, more personalized content to reach your target audience
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    -Help displaced teams collaborate, no matter their location

    Join us to hear these tips, plus learn how you can get started with a customized solution fast.
  • 3 Tips to Help Your Sales Team Make Every Deal Count Jun 24 2021 4:00 pm UTC 31 mins
    Renee Selanders, Product Marketing Manager, Salesforce
    As you refine your selling strategy, it’s more important than ever to keep relationships at the forefront and stay tuned into customers’ needs. But when every deal is crucial to meeting your business’ goals, it can be hard to prioritize appropriately. How do you make a plan to seize every opportunity that comes your way, while building and maintaining strong relationships with each of your customers?

    Join us to learn how you can make every deal count, build stronger customer relationships, and never miss an opportunity, all with the help of AI. We’ll talk about tips and indicators that will help sales reps and managers prioritize efficiently. We’ll also share how Einstein Opportunity Scoring can automate this task for you, and help you focus your time where it matters – with your customers.
  • How Small & Growing Businesses can Simplify Support Operations Recorded: Apr 21 2021 42 mins
    Ruby Kandah, CEO, CloudX Mala Ravi, Product Marketing Manager, SMB & Essentials, Salesforce
    Customers are increasingly turning to more convenient channels such as chat, messaging, and texting for support. As the number of support channels and requests rise, it can be challenging for small & growing businesses to respond effectively to customers especially with limited resources. Technology plays a critical role in helping small & growing businesses scale their support teams.

    Salesforce Service Cloud can help you create a big impact with a small team. With all the tools you need to keep track of customer questions and scale to meeting the rising demands, Service Cloud can help your support teams continue to work effectively. But making the switch to Salesforce can seem daunting. Hear from CloudX, a Small Business & Salesforce Certified Partner, who helps other Small & Medium Businesses make this change.
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    Eugene Feldman, Senior Manager, SMB Product Marketing, Salesforce
    Small and medium sized businesses (SMB) are always short of resources and can never afford to get bogged down in clerical work, or to miss a follow-up with a prospect or a customer. However, in today’s especially challenging environment, many SMBs find fewer prospects who are ready to start sales conversations and many deals are stalling, which makes flawless follow-up and consistent outreach more important than ever.

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    Kelsey Bialek, Manager of Data and Systems, Camp Kesem Mala Ravi, Product Marketing Manager, Salesforce
    Did you know nearly 76% of customers expect companies to understand their needs and expectations? 58% of SMB leaders say meeting customer experience expectations is a challenge for growth over the next two years.

    As a small business leader, you know that customer relationships are the key to growth but with limited budgets and resources, you may feel the pressure to keep up. Are you wondering how to connect to your customers, deliver great experiences, and rise above bigger competition?

    Attend our webinar to learn more about why a Customer Relationship Management (CRM) solution can be the key to unlocking a single view of every customer so that you can deliver the experience your customers deserve. We will explore how a CRM can help small businesses manage customer relationships and the data and information associated with them. Join us as we talk to small business Trailblazer, Camp Kesem, to learn their best practices about organizing all their customer data to grow faster.
  • 3 Game-Changing CPQ Features You Can Use Right Now Recorded: Mar 16 2021 41 mins
    Russ Halvorson, Quote to Cash Solutions, Senior Director, Salesforce KayLeigh Dent, Product Marketing Manager, Salesforce
    In trying times like these, you may be wondering how you can help your business succeed. We’re here to help by showing how you can get the most out of your CPQ investment.

    We're excited to show you some of the new features we've been working on, as well as uncover a couple game-changing favorites that will help you drive adoption and maximize growth.

    Join this interactive webinar where we will discuss three Salesforce CPQ features that you can use right now to help your business thrive and see even more productivity and efficiency.
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    Shandy Linley, Director of Customer Support, ChowNow Mala Ravi, Product Marketing Manager, Salesforce
    Companies who invest in creating cohesive experiences see a 45% increase in customer retention*. So it’s easy to see why small & growing businesses are rapidly changing to keep pace with the evolving customer expectations. In today’s digital age, this means providing support wherever their customers are. So whether that’s messaging services, web chat, social channels, or even self service portals, they need a solution that will help them quickly scale to support their customers.

    Salesforce Service Cloud, part of Customer 360, the world's #1 CRM, provides small & growing businesses the tools they need to stay connected with their customers across all channels. Join us today to learn how small business Trailblazer, ChowNow, used Salesforce to decrease their average support call wait time by 50% and reduce their average case handle time by 33%.

    *Salesforce, State of Service
  • Why Small & Growing Businesses Choose Salesforce to Power Their Growth Recorded: Mar 16 2021 44 mins
    Henry Kim, Chief Commercial Officer, Jet It Nataly Hendeles, Product Marketing Manager, Salesforce
    When you invest in technology to help take your business to the next level, trust and security are non-negotiable. Combine those attributes with a powerful, connected platform, and you’ve got Salesforce Customer 360, the best solution for small and growing businesses who want to scale and reach their goals. From connected sales, service and marketing solutions that fit your unique business needs to an ecosystem of apps that let you easily integrate all your systems and tools, Salesforce gives you a platform that powers and keeps up with your growth no matter the stage of your business.

    Join us to hear from a small business customer Trailblazer, Jet It, who achieved 300% YOY sales growth after switching to Salesforce. You will also learn:

    -What to consider when choosing the right CRM for your business’ goals
    -How our connected platform can help increase lead generation by 32% and win 26% more deals
    -How an extensive ecosystem of app integrations ensures you have a solution for every business challenge

    Join us to learn why small and growing businesses choose Salesforce to carry them through every stage of growth!
  • How Small & Growing Businesses can Simplify Support Operations Recorded: Mar 16 2021 42 mins
    Ruby Kandah, CEO, CloudX Mala Ravi, Product Marketing Manager, SMB & Essentials, Salesforce
    Customers are increasingly turning to more convenient channels such as chat, messaging, and texting for support. As the number of support channels and requests rise, it can be challenging for small & growing businesses to respond effectively to customers especially with limited resources. Technology plays a critical role in helping small & growing businesses scale their support teams.

    Salesforce Service Cloud can help you create a big impact with a small team. With all the tools you need to keep track of customer questions and scale to meeting the rising demands, Service Cloud can help your support teams continue to work effectively. But making the switch to Salesforce can seem daunting. Hear from CloudX, a Small Business & Salesforce Certified Partner, who helps other Small & Medium Businesses make this change.
  • 3 Foolproof Marketing Strategies That Work on a Limited Budget Recorded: Mar 16 2021 46 mins
    Tracy Foster, Sr. Director, SMB Demand Gen, Salesforce Keara Cho, Director, Essentials Demand Gen, Salesforce
    Small and growing business marketing teams understand the importance of stretching each dollar. If you’re one of the 32% of small and growing businesses who ranked budget limits as a top constraint to their business, know that you don’t need an endless marketing budget to make campaigns that yield high results and give a high return.

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    In this session, we’ll break down how you can increase your marketing ROI for greater impact with:

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    -Examples from our Small Business Experts on how they deliver impactful campaigns
  • How Your Small Business Can Get More Out of Your CRM Recorded: Mar 12 2021 32 mins
    Reneé Selanders, SMB Product Marketing, Salesforce
    More than half of small and growing businesses say that technology drives how they find new business and interact with their customers. It’s also helping them adapt to widespread market changes and refocus on growth. In fact, growing businesses are 38% more likely to use technology to grow their customer base than stagnant or declining SMBs.* So how can you make better use of the tech tools you’re already using to get your business back on a path to growth? With Sales Cloud, part of Salesforce Customer 360, the world's #1 CRM, you can make quick, high-impact improvements to your sales process that make it easier for your team to prioritize winning new business.

    In this webinar, you’ll learn how Sales Cloud can help you reach your growth goals by:

    -Automating business processes so you can spend more time building customer relationships
    -Connecting your tools & systems in one platform so you can operate with a complete view of your business and a single view of your customer
    -Unlocking more capabilities like AI-powered insights that enable faster decision-making

    Join us to learn how you can set your business up for growth with Salesforce.

    *Source: Small & Medium Business Trends Report, 2020
  • 3 Ways to Prepare for the Future of Sales Recorded: Mar 12 2021 49 mins
    Tiffani Bova, Salesforce Global Customer Growth and Innovation Evangelist, Salesforce Lisa McClure, SMB Sales Manager, Salesf
    Whether you’re leading a sales team or trying to hit quota yourself, selling today has unique challenges. So, how can you and your sales team drive growth in 2021 and beyond? This webinar will reveal the top sales trends and changes small and midsize businesses need to make to prepare for the future and drive revenue growth.

    Join us live on January 28 where Lisa McClure, SMB Sales Manager at Salesforce leads a candid conversation with Sales expert, best-selling author and futurist Tiffani Bova on how you can supercharge sales now and into the future.

    In 40-minutes you’ll walk away knowing:

    -Top sales trends impacting small and midsize businesses today
    -Expert advice on how to drive sales and growth
    -Proven tactics for deepening customer relationships in a virtual world
    -How technology can help you prepare for the future
  • 3 Tips for Small Businesses to Transform Their Email Inbox Into a Powerful Selli Recorded: Mar 12 2021 31 mins
    Eugene Feldman, Senior Manager, SMB Product Marketing, Salesforce
    Small and medium sized businesses (SMB) are always short of resources and can never afford to get bogged down in clerical work, or to miss a follow-up with a prospect or a customer. However, in today’s especially challenging environment, many SMBs find fewer prospects who are ready to start sales conversations and many deals are stalling, which makes flawless follow-up and consistent outreach more important than ever.

    Email is a key sales channel for most SMBs, but if your inbox still looks like it's 1990s you are missing out. Join us and one of our small business customers to find out how you can turbocharge your inbox with Salesforce. You will learn how to better engage your prospects and customers over email, and how to automate scheduling, activity logging, and record creation with Salesforce and Artificial Intelligence.
  • How Small Businesses Transform their Customer Experience Recorded: Mar 11 2021 31 mins
    Kelsey Bialek, Manager of Data and Systems, Camp Kesem Mala Ravi, Product Marketing Manager, Salesforce
    Did you know nearly 76% of customers expect companies to understand their needs and expectations? 58% of SMB leaders say meeting customer experience expectations is a challenge for growth over the next two years.

    As a small business leader, you know that customer relationships are the key to growth but with limited budgets and resources, you may feel the pressure to keep up. Are you wondering how to connect to your customers, deliver great experiences, and rise above bigger competition?

    Attend our webinar to learn more about why a Customer Relationship Management (CRM) solution can be the key to unlocking a single view of every customer so that you can deliver the experience your customers deserve. We will explore how a CRM can help small businesses manage customer relationships and the data and information associated with them. Join us as we talk to small business Trailblazer, Camp Kesem, to learn their best practices about organizing all their customer data to grow faster.
  • Skill Up for Virtual Selling: How Equifax is Helping their Sales Reps Maximize C Recorded: Feb 24 2021 70 mins
    Tressa Mild, Equifax; Tiffani Bova, Salesforce; Jenny Tran, Salesforce; Alexis Rubattino, Salesforce
    We’ve all had to adjust how we work this year, but your salespeople have seen some of the most dramatic changes. Need proof? Since the pandemic, 58% of sales reps think their job has changed forever.

    Whether your reps are just beginning their sales careers or building on decades of experience, they all need to learn how to create and close deals in an all-virtual business environment. They need to learn new skills, processes, and technologies.

    Learn how to do exactly that from the experts making it happen at Equifax and Salesforce. You’ll hear from:

    -Tressa Mild, VP, Chief CRM Experience Architect at Equifax. She’ll explain how she equipped and trained her sales teams to move from spreadsheets to an integrated platform – so they could use a 360° view of their customers to coordinate outreach efforts and deliver a better customer experience.
    -Tiffani Bova, Chief Customer Growth Evangelist at Salesforce. Tiffani will share how sales leaders around the world are skilling up for the shift to virtual selling and putting their customers at the center of their business.
    -Two inside sales product and operations leaders at Salesforce: Jenny Tran and Alexis Rubattino. They’ll describe how they helped Salesforce’s own inside sales teams transform their tools and processes to improve sales and marketing alignment - all while working from home.
  • Build Intelligent Experiences with the Salesforce Platform Recorded: Feb 23 2021 48 mins
    "Sanjna Parulekar, Sr. Manager, Product Marketing, Salesforce Terence Wynn, Sr. Manager, Product Marketing, Salesforce"
    "Analytics and AI are both powerful technologies that have the ability to transform your organization. However, it can feel daunting to get started, especially in the current business environment.

    Watch the webinar to learn how you can get started quickly with AI and analytics on the Salesforce Platform to achieve your most pressing business objectives. In the webinar you’ll learn how to:

    -Use analytics and AI to engage with your customers with empathy

    -Empower your employees with the right insights to improve customer relationships

    -Increase productivity with AI and analytics"
  • Create a Platform to Automate and Scale Your Small Business Recorded: Feb 18 2021 61 mins
    "Ryan Francis, CEO, LaunchPad Lab Pat West, Vice President, Apex Leaders Julianne Tajuba, Manager, Solution Engineering & Her
    "As Apex Leaders took on more and more clients, they found their white glove service was not scaling well. Every client required many interactions with their internal team, making it difficult to grow the business. To solve this problem, Apex Leaders wanted to give their clients and partners the ability to self serve - get them the things they need in real time without having to pick up the phone to call or email. With that goal in mind, the Apex Leaders' Portal project was born.

    During this webinar, we will discuss the challenges of building technology from the perspective of a small business and how Apex Leaders overcame those challenges. We will talk about how Salesforce and its partner ecosystem make it easier for non-tech businesses to build Silicon Valley type experiences with speed and agility."
  • Tips and Tools to Jump Start a Better Digital Customer Experience Recorded: Feb 17 2021 59 mins
    Amy Larion, Director of Business Systems, ChowNow Keren Corley, Sr. Manager, Customer Success & Adoption, Salesforce Athena K
    As the use of digital channels continue to spike, so do customer expectations when it comes to providing exceptional online and mobile engagement. To keep up with these rising expectations, companies must accelerate the pace of their digital transformation. But for many businesses, just knowing how to start that process poses a big challenge.

    That’s where Salesforce Jump Start and Premier Success Plans can help. To learn more about these offerings, tune into our upcoming webinar and find out how ChowNow increased their sales and customer satisfaction, all while saving over 15 hours of admin time every month. Plus, hear about their amazing results including:

    • 1/2 shorter average support call wait time
    • 1/3 shorter average case handle time
    • 92% of support calls answered in two minutes or less
  • Moving from Scrappy to Scale: Digital Transformation Amidst Retail’s New Normal Recorded: Feb 12 2021 50 mins
    John Strain, Chief Digital and Technology Officer, Gap Inc. Rob Garf, Vice President, Strategy and Insights | Retail & Consum
    In an incredible response to the health crisis, most retailers condensed their roadmap for digital transformation from years to weeks, uniting around the customer. They were scrappy — making quick decisions to provide the products and services customers needed — from supplying PPE to curbside pickup. As our industry continues this massive acceleration, retailers must [re]think the necessary path from scrappy to scale. Given that digital transformation is led by humans and not machines, Salesforce surveyed 500 executives globally and interviewed dozens more for a candid look inside their minds. This session will provide insights into how leaders responded and what the future of the industry looks like in the New Normal.
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  • Title: Why Small & Growing Businesses Choose Salesforce to Power Their Growth
  • Live at: Mar 16 2021 4:35 pm
  • Presented by: Henry Kim, Chief Commercial Officer, Jet It Nataly Hendeles, Product Marketing Manager, Salesforce
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