Transforming the store and customer experience for an omnichannel world

In an omnichannel era, shopping journeys are more complex, better informed and more fragmented, yet many physical retailers have not adapted their strategies reflect to this new reality. To compete against online pure-plays, retailers need to create richer, more personalized experiences that increase engagement with the customer and make them want to come back to their stores What you will learn? We explain where to focus your technology investments to achieve omnichannel excellence, through better demand planning and inventory management, for example. We show how to use technology to transform the relationship with your customers through better personalization strategies. We look at some of the ways retailers are transforming their stores into experiential shopping destinations that complement rather than compete with digital touchpoints.