Transforming the store and customer experience for an omnichannel world

Presented by

Marco de Vries, Chief Executive Officer, Openbravo

About this talk

In an omnichannel era, shopping journeys are more complex, better informed and more fragmented, yet many physical retailers have not adapted their strategies reflect to this new reality. To compete against online pure-plays, retailers need to create richer, more personalized experiences that increase engagement with the customer and make them want to come back to their stores What you will learn? We explain where to focus your technology investments to achieve omnichannel excellence, through better demand planning and inventory management, for example. We show how to use technology to transform the relationship with your customers through better personalization strategies. We look at some of the ways retailers are transforming their stores into experiential shopping destinations that complement rather than compete with digital touchpoints.

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This Openbravo channel provides business professionals information and insights about Openbravo vision and strategy to help retail and restaurant chains accelerate their omnichannel execution and innovation. Watch our webinars to go deeper into current industry trends as well as to acquire a good understanding on our solutions.