A new scenario forced by the effects of Covid-19, forces retailers to rethink their strategies and make quick decisions that allow them to confront a reality marked by a high degree of uncertainty with guarantees.
Among them is the need for much more flexible commerce platforms that provide omnichannel capabilities that are more important than ever today, while ensuring convenient and secure in-store experiences.
We will review this new scenario, its impact on retailers and consumers, why some brands have achieved success despite it, and how the union of Openbravo and Adyen enables retailers to successfully navigate this new reality.
Presented by Xavier Anaya, Head of Sales Americas & MEA & APAC of Openbravo.