The Future of Unified Commerce: Harnessing the Power of SaaS

Presented by

Hugo Aguado (Product Strategy Director) & Xavier Places (Marketing Director)

About this talk

Maximizing Agility & Innovation in Retail In an ever-evolving retail environment, the adoption of unified commerce emerges as a cornerstone for future success. Retailers today across verticals and sizes still face significant challenges that limit their ability to deliver true unified and seamless experiences across all channels. In this context, the merger of unified commerce and SaaS offers a powerful combination, paving the way to facilitate new scenarios that enable enhanced customer experiences, optimized operations and more agile businesses to change and innovate. Why you should attend: Beyond being buzzwords, unified commerce and SaaS represent a huge opportunity in retail management today. We will review in this session current challenges still existing for many retailers in adopting a unified commerce approach and how SaaS helps manage them. We will look at why SaaS is increasingly becoming the preferred choice for retailers over the traditional On Premise approach, and some of the key issues to consider in its adoption. To address these challenges and needs, attendees will also have the opportunity in the final part of the session to get an overview of Openbravo's unified commerce SaaS platform.

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Orisha | Openbravo offers retail chains a cloud-based retail SaaS platform for unified commerce. A truly modular platform to deliver enhanced unified commerce experiences in-store and across channels with augmented agility and innovation. Orisha | Openbravo is a brand of Orisha, an international B2B software provider. Orisha employs nearly 1,500 people and supports more than 100,000 customers in over 100 countries.