Digital Evolution: Take Your Virtual Events to the Next Level

Presented by

Shannon Taschereau - Shannon Jasper

About this talk

By now, event professionals are acutely aware of the need to pivot. You've cancelled contracts, shifted your strategy, and executed a virtual event (or two). But now that we’ve settled into the new normal, how can we ensure we don’t get stuck in a virtual event rut? In this session, we'll share the lessons we’ve learned in pivoting our strategy, and how we're leveraging key learnings to continuously evolve. We'll also share how these lessons are shaping our view of the events landscape for the rest of 2020 and beyond. Watch Shannon Taschereau and Shannon Jasper on the Field Marketing team for the Adobe Experience Cloud to learn how you can take your virtual events to the next level.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (50)
Subscribers (6634)
Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day