Future Proof: How to Create a Lead Scoring Model That Scales

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Presented by

Kylie Alexander

About this talk

With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline. Watch Kylie Alexander, Marketing Operations Manager and lead scoring expert, share how you can create a lead scoring model that will scale with your business. You'll learn: How to partner with the right stakeholders to make decisions that are aligned across the business Lessons the Marketo Engage operations team has learned so you don't make the same mistakes How to plan for a scoring model that will scale

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Marketo has grown into a leader in marketing automation, but at our core we are a company for marketers, by marketers. We wake up every morning thinking about how we can make life better for our fellow marketers. This passion has evolved into a vibrant community we call the Marketing Nation®–the marketers who are invested in our solution, and are the customers and partners who inspire us every single day