Personalisation is fast becoming the standard when it comes to retail. Tailored and individualised everything, from marketing to website design, is on the rise, and brands say they’d love to invest more in it – but why? Does it actually achieve the results that businesses think it does? Is it worth spending the time and money to develop customer relationships in this way? Discover what happens when personalisation goes right – and very badly wrong.
- The evolution of modern personalisation trends
- What makes personalisation seem creepy rather than welcoming?
- How to know when you’ve got the balance right
Ben Davis, Editor of Econsultancy
Scott Morrison FRSA, Founder of The Boom
Brian Green, Head of Commercial, EMEA, Adobe
Peter Weinberg, Global Lead, The B2B Institute at LinkedIn