With communication constantly changing, is email dying – or simply just evolving? Email is far from over and is still one of the best digital marketing tools we have but when was the last time you received a message from a brand that truly caused a reaction? As inboxes become fuller by the day, it’s more important than ever for your emails to make an impact. But how should you go about tackling this to generate results?
- Why email is no longer a one size fits all approach
- The importance of real-time data in writing emails that get results
- How to use personalisation to maximum effect
Joel Harrison, Editor-in-Chief at B2B Marketing
Chris Manns, CMO at Webeo
Gareth Case, CMO at Redstor
Peter Bell, Commercial Marketing Director EMEA at Adobe