It sounds great to say a business decision was “data-driven”, but when is data not good enough – and when should you be listening to common sense instead? Brands are becoming increasingly reliant on data as a good indicator of what to do next and what to avoid, but it’s possible to go too far.
Are you making the most of the data you have, or is the real path to success getting muddled somewhere along the line?
- Why businesses sometimes rely solely on data-driven decisions
- How to effectively use data to get inside your customers’ heads
- The less scientific information that you shouldn’t overlook
Phil Wainewright, Editor at Diginomica
Hervé Schnegg, Principal Data Scientist at Station 10
Steve Allison, Senior Manager – Strategic Marketing EMEA, Audience & Data Technologies at Adobe
Toni Sekinah, freelance data and tech journalist, formerly at Data IQ