Marketing Myth: Customers only care about price

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Presented by

Jamie Brighton, Adobe | Rory Sutherland, Ogilvy | Marie Uhart, Boden | Hayley Meenan-Wilkin, Ocado.com

About this talk

It is easy to focus on price, discounts and free services. But when purchasing a product, consumers do more than simply seek the cheapest option. So, what really matters most: price or customer experience? The answer might surprise you. Discover what makes customers tick when they’re just a click away from making a purchase, and what top businesses are doing now to improve the way they interact with shoppers beyond cost. - How real businesses are creating positive customer experiences to generate loyalty - The hidden factors outside of price that matter more - Best practices, tips and examples from real brands Host: Jamie Brighton, Product & Industry Marketing EMEA at Adobe Guests: Rory Sutherland, Vice Chairman at Ogilvy Marie Uhart, senior international marketing manager at Boden Hayley Meenan-Wilkin, Web Trading Management at Ocado.com

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