Inbound and Outbound Marketing: Creating a dual-powered Adaptive Journey

Presented by

Adam Mertz, Director of Product Marketing at Act-On Software

About this talk

Inbound marketing has received a great deal of press in recent years as a standalone digital strategy. But recent research suggests that inbound alone is far from enough; in fact, 84% of today's successful businesses blend inbound and outbound tactics together to drive results. Find out how to balance your inbound and outbound needs for a revenue-producing digital ecosystem. Join this on-demand webinar to learn about: * The results of a new Inbound vs Outbound effectiveness benchmark report * Top inbound and outbound tactics & investment opportunities * How to successfully integrate both strategies into your marketing plan * The critical role that content plays in bridging the inbound/outbound gap * Leveraging technology to measure success

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.