How to Create a High Performance Marketing Plan with Marketing Automation

Presented by

Linda West, Sr. Director, Act-On Software

About this talk

Four out of five B2B buyers start their journey with a web search. Nearly three-quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target audiences? Compelling content, martech solutions that support your strategies, reporting plans that establish and track funnel metrics and KPIs – are all critical to marketing success. But it’s more important than ever to understand how customers make purchase decisions before you can put the right plan in action. Hear from Act-On’s B2B marketing experts as they explain how you can develop a great marketing plan that builds your brand, drives demand, and improves the customer experience. Watch this on-demand webinar and learn to: * Map your goals to customer lifecycle stages. * Innovate through new channels, tactics, and content. * Identify the technical systems needed to support your activities. * Develop KPIs and reports that prove value to the C-suite.

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.