The Power of First Impressions and Email Testing!

Presented by

Andrew Kuegler - Head of Deliverability at Act-On

About this talk

Email testing and first impressions are not new but it can feel confusing.  When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!During the webinar, we’ll discuss: * First impressions matter to Google too! * What does a first email need to have? * But what's the best way to do it? Test! * What changes make the most difference? *  Adaptive Sending

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.