Marketing Strategy: Results-Based Outcomes and KPIs

Presented by

Jen Badder, Senior Marketing Strategist - Act-On, Kristin Foster, Programs and Events Manager - Act-On

About this talk

: 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult? Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). In this first webinar of the series we will talk about how your company can: * Take control of your marketing * Improve sales * Achieve growth * Develop a plan

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.