95% of B2B marketers recently said that webinars are the best way to generate more high-quality leads and grow business. That means it’s more important than ever to plan, execute, and optimize a solid webinar strategy that engages your target audience from start to finish. When you combine your webinar strategy with marketing automation, you’re able to segment, track, and report on pre- and post-webinar performance across multiple channels.
1. Tips to optimize your webinar strategy
2. An itemized checklist of action items to consider when creating your webinar strategy
3. Tactics to extend the ROI of your webinars
4. Examples of how marketing automation can scale your entire webinar strategy