Drive More Demand with Data-backed Marketing Strategies

Presented by

Suzy Balk, Marketing Campaigns Manager, Act-On

About this talk

You know the story—87% of marketers say that data is one of their most under-used assets. We capture more data and buyer touchpoints than we know what to do with! More importantly, marketers are under pressure to know exactly where the gaps are and how well their campaigns are performing. But, marketers are often overwhelmed with data. Join us as we tackle a new year to drive more demand with data-backed marketing strategies. Join Act-On & ZoomInfo to learn: - Which key metrics to track across each buyer stage - Ways to identify performance gaps in your marketing channels - Tactics you can use right now with captured marketing data - How to overcome data silos to analyze your marketing strategy

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.