Turn Up in a Downturn: How Marketing Teams Can Succeed During an Economic Change

Presented by

Dom Catabay, Director of Demand Generation, Act-On

About this talk

Pipeline, pipeline, pipeline! Many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it to match the same pipeline expectation. Sounds impossible right? Well, with the sheer amount of MarTech tools floating around, it can feel that way. Because more tools naturally brings a more fragmented, complicated tech stack. So you’ll want to make sure the investments in your MarTech stack give you the return you’re looking for NOW vs 12-18 months down the road. While economic conditions change, one thing never will --your need to maximize the return on every, single, sales and marketing dollar. Join us to learn: *Today’s common challenges with the majority of MarTech investments *How to trim your MarTech stack bloat for accelerated revenue results *Brass tacks to accurately track and report out on your channels’ performance *Quick wins to accelerate your pipeline in the coming year

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.