Marketing Matchmaking: 3 Steps to Finding Your Best Leads

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Presented by

Suzy Balk, Marketing Campaigns Manager, Act-On

About this talk

Online dating apps might claim love at first swipe, but there’s actually a lot going on behind the scenes to find your perfect match. Preferences like location, age, virtues, and vices all play a part in determining compatibility. Sound familiar? It’s not so different from defining your ideal customer profile. But just because you think you have the perfect profile doesn’t mean your work is done. No algorithm is perfect, after all. Whether it’s dating or demand-gening, if you want to find the leads of your dreams, you’ve come to the right place. Join Act-On and Zoominfo on February 16 as we crack the code to finding the leads that turn into true love (we mean MQLs). What you'll learn: - Identify red flags: How to recognize the signs for when it’s time to change your lead scoring strategy - Define the relationship: How to convince your leadership team that quality over quantity is better in the long run - Play the long game: How to regularly anticipate and adjust your lead scoring strategy Speakers: - Dom Catabay, Director of Demand Generation, Act-On - Deeksha Taneja, Sr. Director of Growth and Optimization, ZoomInfo
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