How Marketing Teams Can Tap Into Their Superpowers

Presented by

Jennifer Blanco, Sr. Customer Marketing Manager & Carol Adkisson, Director of Marketing Operations - Act-On Software

About this talk

Marketers are tasked with continually filling larger pipelines, finding more qualified leads, getting better retention, and making higher quotas. What's not taken into account? Your team's kryptonite—lower headcount, smaller budgets, and time to market. In this webinar, you'll discover how to use the tools at your disposal to do more (revenue-generating activities) with less (time, team, and budget)—and save the day. You'll learn: - How to make automation your trusty sidekick to keep prospects and customers engaged throughout the entire buyer's journey and customer lifecycle - What to consider in order to consolidate your utility belt (your tech stack) to make sure you're getting ROI - How to laser-focus on a targeted approach for better conversion

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.