Name: How Marketing Teams Can Tap Into Their Superpowers
Start: 2023-04-18T16:00:00Z
End: 2023-04-18T16:00:46.000Z
Location: BrightTALK
Rating: 4

Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.

Engagement metrics flatlining, anemic open rates, sending to a chronically inactive audience, bounce rates skyrocketing, or worse, spam complaints leading to a complete system collapse … these are all leading indicators of email failure.

With increased privacy policies and laws governing consumer data, it’s more important than ever to ensure your email practices aren’t going to send you to a block list. It’s time to look into your email deliverability health and make adjustments, stat.

Join Act-On’s expert deliverability consultants, Alex Cunningham and Tayler Donti, as they review the warning signs that your email health may be at risk and prescribe changes you can start implementing today.

Deliverability Clinic: Diagnosing the Symptoms that Lead to Email Failure

He had a dream to make it in Hollywood, but a career shift away from MTV paid off – big time!

Jascha Kaykas-Wolff is now president of Lytics and has previous leadership experience at Mozilla, Yahoo, Webtrends and Microsoft. When Facebook messed up on data security, he was the one of first tech execs to pull ads from the platform.

So how can you punch above your weight, move up as a marketer and LIVE your rebel brand? Jascha says some basic structure can change your world.

Check out his podcast: https://www.thisisyourlifeinsiliconvalley.com/

And follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

From MTV's 'The Real World' to martech guru

Molecular biologists make the best marketers. Especially those who spontaneously dance down Target aisles.

Okay, maybe those aren't the requirements, but those traits certainly have helped Heidi Bullock think outside the box and work her way up the as a marketer in Silicon Valley!  Now CMO of Tealium, Heidi has experience as CMO at Engagio and Group Vice President of Marketing at Marketo, and more!

Her advice: don't make it so complicated! Take a listen.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

Dancing in Target - Heidi Bullock's Rebel Instinct - Make it simple!

Take our advice! – or maybe not? Turns out, gut instinct can get you further.

Inspired by his work as a wildland firefighter, Leo Ochoa founded Dorsum (dorsumtech.com), which produces spinal support mobility devices. He was discouraged from launching at the end of 2019 (holiday season, blah blah blah...), but decided to go for it anyway. A few months later, the world shut down for the COVID pandemic, but Leo was luckily up and running.

Tune in to this episode to hear Leo's inspirational and defiant journey, leaving behind the big corporate world of Phillips Sonicare and Columbia Sportswear to found his own company at a scary time.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

Pain in the back! Ignoring advice paid off for this entrepreneur

Ever notice how some people who are always talking don't really have a whole lot to say? Well now, it's YOUR turn to speak up! That imposter whispering doubt into your brain needs a reality check.

Sara Gelenberg-Field has climbed the ladder at Starbucks, Nestle and Mommy's Bliss. She says she used to be the quiet one, but now speaks up to make her ideas come to life and transform MEGA companies.

When there's a whole lot to feel burned out about, rebelling a little can sure reignite the fire. Join us!

Fight the Imposter! Rebelling for yourself and others

Cody Putman, an experiential marketer at Afresh, knows you can't just sit around online and hope your campaigns resonate. He says you gotta bring experience to people. Here's how he used gummy sharks to do it.

Join Act-On VP of Marketing Casey Munck and PR Manager Galen Ettlin for episode 3 of The Rebel Instinct Podcast. And follow Act-On for future episodes here: https://anchor.fm/act-on-software

Jump the (gummy) shark! How experiential marketing can sweeten the deal!

How do you make marketing campaigns go from generic corporate to fun and edgy?

Jorie Green Mark is a marketing innovator and author with answers to engage target audiences!  She is currently director of content for Life Extension, but also made a splash as head of social media for Kroger, with campaigns involving Jeff Goldblum and Funny or Die.

Follow Act-On for future episodes of The Rebel Instinct Podcast: https://anchor.fm/act-on-software

Jeff Goldblum inspiration - Jorie Green Mark's Rebel Instinct

What does Ferris Bueller have in common with marketing rebels?

Jon Miller, co-founder of Marketo and Engagio and current CMO of DemandBase, joins Casey Munck and Galen Ettlin of Act-On Software to share his journey. He’s known for helping innovate the martech space of account-based marketing (ABM).

Jon Miller of Demandbase Shares his Rebel Instinct

The marketing landscape isn’t changing; it has changed. 

We live in a hyper-evolving marketing galaxy, filled with artificial intelligence, shifting customer behaviors, and a crowded market filled with competitors. Have your demand generation programs adapted to the new atmosphere? 

Join CEO of the Marketing Guys, Elias Crum, and Director of Demand Gen at Act-On, Dom Catabay, as they discuss the key funnel shifts you should be making to modernize your demand gen programs and stay light-years ahead of the competition.

What we will cover:
- The Rise of Self-Service: How to adapt and automate your sales approach to work with and without human interaction
- Going Beyond ‘Best in Class’: Identifying your strategic values to win in a competitive landscape
- Navigating Generational Shifts: How changing generational preferences are reshaping the B2B buying cycle and influencing decision-making processes
- The Future in Your Data: Using data to identify trends and customer behaviors in your buying cycle to stay agile

4 Strategies to Modernize Your Demand Generation Programs

Marketing automation drives your demand-generation engine. But according to a recent study, only one in four businesses is fully utilizing the power of their marketing automation platform!

Don't risk stalling out while your competitors zip by on the demand-gen superhighway.

Join Act-On to discover how to fine-tune your marketing automation platform and make that pipeline hum.

You'll learn how to:
- Fully integrate your tech stack so no leads fall through the cracks
- Go from simple lead scoring to qualifying, predicting, and increasing conversions
- Use automated experiences that show prospects a compelling road forward—and why that's so vital to do

How to Optimize Your Marketing Automation to Outpace the Competition

The benefits of an aligned sales-marketing effort are undeniable. Strong collaboration between the two teams creates a better customer experience, improved conversions, and increased revenue. 

But too often, sales and marketing teams operate in disconnected silos. This is especially true for companies in the B2B space due to the difficulty in understanding each team’s responsibility. Getting sales and marketing to align and work together requires careful planning and orchestration. 

Join us for United Revenue Team: Building Sales-Marketing Alignment, a discussion with Dom Catabay, Director of Demand Generation at Act-On, and Tim Miller, Director of Sales Development at ZoomInfo. Catabay and Miller will share their insights into getting the two teams to work together. You will learn how to: 
- Leverage data and marketing automation to unify sales and marketing teams
- Improve the sales and marketing feedback loop for course correction
- Measure the impact of sales and marketing alignment

United Revenue Team: Building Sales-Marketing Alignment

Are you curious to learn more about the Act-On platform? We are excited to invite you to join our upcoming live product tour, where Act-On marketing automation experts, Andy Porter and Bob Garcia, will show you Act-On in action.

Save your spot to see how Act-On can help you:
- Deliver multi-channel experiences to the right audience at the right time
- Achieve better results with features like automated workflows, lead scoring, email automation, and segmentation.
- Boost your marketing efforts to engage, nurture, and convert across the customer lifecycle
- Plus a sneak peek of the new Act-On AI!

Lights, Camera, Act-On - Live Product Tour!

Have you lost your email marketing mojo? Feeling like you’re just maintaining a channel and not coming up with bold ideas?

You’re not alone. Whether you’ve been hitting send on campaigns for a few days or a few decades, we’ve all been there as marketers.

Get your mojo back and start seeing success with practical ideas from marketers like you, who are making the data work for them to master the multichannel, create automation domination and reinvigorate the pipeline through email.

In this session we will share our thoughts on:
- How to create data-driven automated programs that produce results;
- Unleashing the power of hygiene, deliverability and segmentation;
- Understanding your customers’ experience with journey mapping and behavior scoring; and
- What to do (and not to do) when it comes to personalization.

Speakers:
- Kelsey Yen, Demand Generation Manager, Act-On
- Alex Cunningham, Deliverability Consultant, Act-On

How to Succeed At Email Marketing Without Really Trying

Online dating apps might claim love at first swipe, but there’s actually a lot going on behind the scenes to find your perfect match.

Preferences like location, age, virtues, and vices all play a part in determining compatibility. Sound familiar? It’s not so different from defining your ideal customer profile.

But just because you think you have the perfect profile doesn’t mean your work is done. No algorithm is perfect, after all. 

Whether it’s dating or demand-gening, if you want to find the leads of your dreams, you’ve come to the right place. 

Join Act-On and Zoominfo on February 16 as we crack the code to finding the leads that turn into true love (we mean MQLs).

What you'll learn:
- Identify red flags: How to recognize the signs for when it’s time to change your lead scoring strategy
- Define the relationship: How to convince your leadership team that quality over quantity is better in the long run
- Play the long game: How to regularly anticipate and adjust your lead scoring strategy

Speakers:
- Dom Catabay, Director of Demand Generation, Act-On
- Deeksha Taneja, Sr. Director of Growth and Optimization, ZoomInfo

Marketing Matchmaking: 3 Steps to Finding Your Best Leads

Pipeline, pipeline, pipeline! Many marketing and sales teams are questioning the future state of their MarTech budget and how to stretch it to match the same pipeline expectation. Sounds impossible right? 

Well, with the sheer amount of MarTech tools floating around, it can feel that way. Because more tools naturally brings a more fragmented, complicated tech stack. 

So you’ll want to make sure the investments in your MarTech stack give you the return you’re looking for NOW vs 12-18 months down the road. 

While economic conditions change, one thing never will --your need to maximize the return on every, single, sales and marketing dollar. 

Join us to learn: 
*Today’s common challenges with the majority of MarTech investments
*How to trim your MarTech stack bloat for accelerated revenue results 
*Brass tacks to accurately track and report out on your channels’ performance
*Quick wins to accelerate your pipeline in the coming year

Turn Up in a Downturn: How Marketing Teams Can Succeed During an Economic Change

Every lead is unique! So unique, in fact, that MarketingSherpa cites that 73% of all B2B leads aren’t sales-ready and don’t convert. So understanding your prospects’ interests and behaviors is crucial. 

You could have tons of leads, but failing to prioritize these leads based on trackable intent metrics wastes valuable time and resources while also causing you to miss out on the best opportunities. Lead scoring enables your Marketing and Sales teams to prioritize and identify which individuals are primed for outreach and which ones require more nurturing.

In this step-by-step webinar workshop you'll learn how to: 
- Adopt best practices for lead scoring 
- Define your ideal buyer profile
- Assign point values that correspond to specific buyer behaviors
- Implement your lead scoring program in 5 simple steps

Whether you already have a lead scoring program or are just getting started, this webinar will demonstrate how to go beyond the lead to promote growth by acting on data that drives your marketing and sales initiatives.

5 Proven Steps to Build Your Lead Scoring Program

You know the story—87% of marketers say that data is one of their most under-used assets. We capture more data and buyer touchpoints than we know what to do with! More importantly, marketers are under pressure to know exactly where the gaps are and how well their campaigns are performing.

But, marketers are often overwhelmed with data. Join us as we tackle a new year to drive more demand with data-backed marketing strategies.

Join Act-On & ZoomInfo to learn:
- Which key metrics to track across each buyer stage
- Ways to identify performance gaps in your marketing channels
- Tactics you can use right now with captured marketing data
- How to overcome data silos to analyze your marketing strategy

Drive More Demand with Data-backed Marketing Strategies

Marketers are tasked with continually filling larger pipelines, finding more qualified leads, getting better retention, and making higher quotas.

What's not taken into account? Your team's kryptonite—lower headcount, smaller budgets, and time to market.

In this webinar, you'll discover how to use the tools at your disposal to do more (revenue-generating activities) with less (time, team, and budget)—and save the day.

You'll learn:
- How to make automation your trusty sidekick to keep prospects and customers engaged throughout the entire buyer's journey and customer lifecycle
- What to consider in order to consolidate your utility belt (your tech stack) to make sure you're getting ROI
- How to laser-focus on a targeted approach for better conversion

How Marketing Teams Can Tap Into Their Superpowers

Demand Generation

Marketing and Sales Alignment

Marketing Automation

MarTech

Marketing Programs

Email Marketing

Personalization

Marketing

Marketing Analytics

Marketing and Sales Metrics

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

How Marketing Teams Can Tap Into Their Superpowers

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