How to Succeed At Email Marketing Without Really Trying

Presented by

Klaudia Tirico, Editor, Demand Den Report

About this talk

Have you lost your email marketing mojo? Feeling like you’re just maintaining a channel and not coming up with bold ideas? You’re not alone. Whether you’ve been hitting send on campaigns for a few days or a few decades, we’ve all been there as marketers. Get your mojo back and start seeing success with practical ideas from marketers like you, who are making the data work for them to master the multichannel, create automation domination and reinvigorate the pipeline through email. In this session we will share our thoughts on: - How to create data-driven automated programs that produce results; - Unleashing the power of hygiene, deliverability and segmentation; - Understanding your customers’ experience with journey mapping and behavior scoring; and - What to do (and not to do) when it comes to personalization. Speakers: - Kelsey Yen, Demand Generation Manager, Act-On - Alex Cunningham, Deliverability Consultant, Act-On

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Act-On Software is the world’s growth marketing leader, offering solutions that empower marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can strategize smart, effective solutions to grow their businesses and generate higher customer lifetime value — all with the fastest time-to-value.