United Revenue Team: Building Sales-Marketing Alignment

The benefits of an aligned sales-marketing effort are undeniable. Strong collaboration between the two teams creates a better customer experience, improved conversions, and increased revenue. But too often, sales and marketing teams operate in disconnected silos. This is especially true for companies in the B2B space due to the difficulty in understanding each team’s responsibility. Getting sales and marketing to align and work together requires careful planning and orchestration. Join us for United Revenue Team: Building Sales-Marketing Alignment, a discussion with Dom Catabay, Director of Demand Generation at Act-On, and Tim Miller, Director of Sales Development at ZoomInfo. Catabay and Miller will share their insights into getting the two teams to work together. You will learn how to: - Leverage data and marketing automation to unify sales and marketing teams - Improve the sales and marketing feedback loop for course correction - Measure the impact of sales and marketing alignment