Fighting Starbucks' "Red Cup" brand haters!

Presented by

Nancy Poznoff, CEO & Co-founder, Kingston Marketing Group

About this talk

When a man falsely made viral claims that Starbucks was anti-Christmas, former VP of marketing Nancy Poznoff took quick action to flip the narrative. She helped lead the charge during the "Red Cup" incident. Now as partner and co-founder of the Kingston Marketing Group (, Nancy helps other companies navigate that tricky conversation of brand identity. Her hot take: KEEP THE HUMAN TOUCH in marketing, communications, PR and content.
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