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Top 5 Best Practices from Global B2B PIM Survey

Do you ever wonder what product information matters most to your buyers? Are you curious about the potential return on investment of product experience management, the product information challenges faced by B2B businesses, or the keys to product experience excellence?

The new Akeneo B2B Survey 2020 has the answers! The survey reveals that PIM professionals say enriched product information helps convert more sales — and what’s more, that better product information allows them to charge more for the same product!

Discover more insights from our survey, including what roadblocks stand in the way of product information progress and tips on how to navigate around these obstacles.

Check out this video to learn:
- Key product experience trends from around the globe
- The most significant product information challenges facing B2B organizations
- The top 5 best practices for a compelling product experience
Recorded Sep 11 2020 57 mins
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Presented by
John Evans and Kristin Naragon, Akeneo
Presentation preview: Top 5 Best Practices from Global B2B PIM Survey

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  • Top 5 Best Practices from Global B2B PIM Survey Recorded: Oct 6 2020 56 mins
    John Evans and Kristin Naragon, Akeneo
    Do you ever wonder what product information matters most to your buyers? Are you curious about the potential return on investment of product experience management, the product information challenges faced by B2B businesses, or the keys to product experience excellence?

    The new Akeneo B2B Survey 2020 has the answers! The survey reveals that PIM professionals say enriched product information helps convert more sales — and what’s more, that better product information allows them to charge more for the same product!

    Discover more insights from our survey, including what roadblocks stand in the way of product information progress and tips on how to navigate around these obstacles.

    Check out this video to learn:
    - Key product experience trends from around the globe
    - The most significant product information challenges facing B2B organizations
    - The top 5 best practices for a compelling product experience
  • What to Consider When Choosing a PIM Recorded: Apr 16 2020 60 mins
    John Evans, Akeneo and Jordan Jewell, IDC
    The future of commerce demands better product information.

    Product information management (PIM) software is an essential tool for organizations looking to more effectively sell their products and services across the many channels where customers engage. But how do you evaluate what a PIM can really do for your business? What does a good scenario for adopting a PIM look like? And how do you select the best solution for your needs from all the available tools?

    Watch this webinar from Akeneo with special guest Jordan Jewell, Research Manager, Digital Commerce, at IDC. We discuss why high-quality product information is crucial to better results from your commerce initiatives, what PIM can do to help, and tips and best practices for selecting the right technology.
  • Differentiating Your Product Offer in Today’s Experience Economy Recorded: Feb 19 2020 62 mins
    John Evans, Akeneo and Joe Pine, Strategic Horizons
    The way people buy is changing. In response to customer demand for better experiences, both B2C and B2B enterprises are seeking ways to differentiate their buying experience. The rise of the Experience Economy has foretold this shift, and enterprises need to understand the new psychology of buyers and anticipate what they expect.

    Make sure your team is ready to succeed in this brave new experience-based world of buying and selling! Join this new webinar from Akeneo and special guest B. Joseph Pine II, internationally acclaimed author, speaker, management advisor, and co-author of “The Experience Economy: Competing for Customer Time, Attention, and Money,” taking place on Feb 19th. We’ll examine how the buyer mindset has changed, consider the effects of these changes on delivering great experiences for your customers, and explore the ways we see how contextualized product information plays a critical role in the customer experience.
  • Product Content And Intelligence Powers Modern B2B Commerce Recorded: Dec 18 2019 62 mins
    John Evans, Product Marketing Director, Akeneo & Allen Bonde, Vice President & Research Director, Forrester
    As more millennials and digital natives grow into positions of B2B buying responsibility, the customer experience has taken on more and more attributes of B2C selling, including an emphasis on eCommerce and other emerging channels. This digital transformation is forcing teams to embrace new digitally enhanced selling motions for manufacturers, distributors and wholesalers – and a new view of product content.

    Make sure your team is ready to succeed in this brave new B2B world with this new webinar from Akeneo and featured guest Allen Bonde, Vice President & Research Director at Forrester. We’ll examine the state of omnichannel commerce in the B2B space, review Forrester’s new B2B marketplace research, and see how consumer-style experiences are shaping the future of B2B relationships. We’ll also explore the ways we see PIM breaking out of its operational roots to play a broader role in experience delivery.

    Join us and learn:
    -Why digital channels like marketplaces are gaining traction with B2B buyers and sellers
    -How sellers need to rethink their sales strategy in an omnichannel world
    -How B2C sets the standard for B2B when it comes to choice, convenience, and overall customer experience
    -What it takes to deliver compelling product experiences
Create superior product experiences
Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

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  • Title: Top 5 Best Practices from Global B2B PIM Survey
  • Live at: Sep 11 2020 6:30 pm
  • Presented by: John Evans and Kristin Naragon, Akeneo
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