Top 5 Best Practices from Global B2B PIM Survey

Presented by

John Evans and Kristin Naragon, Akeneo

About this talk

Do you ever wonder what product information matters most to your buyers? Are you curious about the potential return on investment of product experience management, the product information challenges faced by B2B businesses, or the keys to product experience excellence? The new Akeneo B2B Survey 2020 has the answers! The survey reveals that PIM professionals say enriched product information helps convert more sales — and what’s more, that better product information allows them to charge more for the same product! Discover more insights from our survey, including what roadblocks stand in the way of product information progress and tips on how to navigate around these obstacles. Check out this video to learn: - Key product experience trends from around the globe - The most significant product information challenges facing B2B organizations - The top 5 best practices for a compelling product experience

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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.