PXM Maturity for World Class Customer Experiences

Presented by

Ali Hanyaloglu, Senior Director of Product Marketing, Akeneo & Amanda Leclair, Senior Analyst, Forrester

About this talk

Product experience (PX) encompasses a customer’s entire journey with a product and is fundamental to delivering quality customer experience (CX). Product experience management (PXM) applies best-in-class product information management (PIM) tools and practices to an elevated organizational focus on PX. Prioritizing quality product data and effective PXM drives better CX and allows organizations to deepen their customer relationships, make decisions based on quality data, take better advantage of growth opportunities, and increase their market speed.

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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.