How to Deliver a Better Product Experience to Enhance Omnichannel CX

Presented by

Kristin Naragon, Chief Strategy & Marketing Officer & Special Guest: Heather Hershey, Research Director, IDC

About this talk

According to Akeneo’s B2C Survey, 66% of customers browsing for a product will stop buying from a brand due to a poor product experience or missing information—this points to the importance of modern product information management (PIM) software that makes information portable and easy to syndicate across channels. IDC backs up this claim by citing how effective PIM reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX) across DTC websites, social commerce platforms, mobile shopping applications, newsletter blasts, SMS alerts, and even print catalogs. So, how can you optimize your PIM and align it with an effective product experience (PX) strategy? Watch this webinar with Heather Hershey from IDC to find out, and to understand why a PX Strategy is the essential first step to omni-channel CX and digital commerce domination.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.