Name: Composable Commerce 101: Breakdown, Benefits & Its Impact on PIM
Start: 2023-03-30T15:00:00Z
End: 2023-03-30T15:00:45.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Join Akeneo, Aleysian, and Leatherman, a renowned brand in the multi-tool industry, as we discuss why they chose Akeneo's best-of-breed PIM and Aleysian’s expertise to enhance customer experiences, accelerate time to market, and lay the groundwork for future international expansion. Before embracing our innovative solutions, Leatherman grappled with an outdated, homegrown PIM system that hindered their growth and efficiency. Faced with the need to streamline internal processes for agility in opening new sales channels, Leatherman sought a reliable and scalable PIM solution.

In this exclusive webinar, you'll gain valuable insights into:
-How Akeneo's PIM  – chosen for its user-friendly interface and robust capabilities – became the cornerstone of Leatherman’s strategic plan for growth.
-How Akeneo and Aleysian joined forces to create a tailor-made strategy empowering Leatherman to streamline internal processes for agility in opening new sales channels.
-The instrumental role played by Aleysian in seamlessly integrating Akeneo's PIM into Leatherman's ecosystem, ensuring data security and operational efficiencies.

As a business leader or decision-maker in eCommerce, this webinar offers an exclusive opportunity to learn from Leatherman's story and the invaluable collaboration between Akeneo and Aleysian.

Powering Success: A Journey from  Legacy PIM to Streamlined Efficiency

"My data is better than your data: Warum Produktdaten die Grundlage einer Omnichannel Customer Experience sind."
Themen wie Customer Experience, Digitalisierung und komplexe Produktdaten stehen bei Philipp Engelmann auf der täglichen Agenda. Als General Manager Omnichannel behält er den Überblick über das Alignment aller Verkaufsaktivitäten und Customer Touchpoints online und offline für das KaDeWe, dem berühmtesten Department Store in Deutschland. Ein Gamechanger sind dabei die richtigen Tools. In unserer Masterclass erklärt der Omnichannel Experte gemeinsam mit Elvira Pfeffer, Customer Success Manager bei Akeneo, wie der Berliner Luxury Department Store sich in Sachen Produktdaten über die letzten Jahre hinweg entwickelt hat, welche Challenges es zu überwinden galt und wie das Akeneo PIM den Weg hin zu einer Omnichannel Customer Experience geebnet hat.

K5 2023: Masterclass Akeneo & KaDeWe Group

Im Vortrag wird anhand der Implementierung des Akeneo-PIM-Systems bei MediaShop näher beleuchtet, welche Herausforderungen und Schwierigkeiten zu meistern sind, wenn man Artikeldaten über mehrere Systeme, Länder und Sprachen vereinheitlichen möchte. Durch die fragmentierte Systemlandschaft musste die Artikelanlage mehrfach manuell ausgeführt werden, woran auch die Datenqualität gelitten hat. Die Einführung des PIM-Systems hat es ermöglicht eine einheitliche Artikelnummer in allen Ländern und Systemen zu verwenden bzw. die manuelle Arbeit und die Fehleranfälligkeit auf ein Minimum zu reduzieren. Dies führte zu Effizienzsteigerungen in den Workflows und zu Qualitätsverbesserungen der Artikeldaten.

One PIM to rule them all

PIM-System im Haus, aber Produktdatenqualität mies? Klare Sache: Es ist Zeit für einen Systemwechsel!

Wie das geht und worauf es dabei ankommt, erfahren Sie in unserem Webinar mit unserem Partner dotSource!

In diesem Webinar stellen Ihnen Michael Koch und Thorsten Weber von TENTE, Elvira Pfeffer von Akeneo und Caroline Weigelt von dotSource vor, warum sich TENTE entschieden hat, sich von einem monolithischen Product-Information-System (PIM) zu lösen und nach dem Best-of-Breed Ansatz ein neues, flexibles PIM-System von Akeneo einzuführen.

Außerdem wird beantwortet:

- worin die Vorteile eines Best-of-Breed Ansatzes liegen.
- warum die Nutzung von KI wie ChatGPT für Unternehmen wie TENTE sinnvoll sein kann.
- was Erdmännchen und Dinosaurier damit zu tun haben.

5 gute Gründe, warum ein Best-of-Breed-Akeneo-PIM eine gute Wahl ist

Welche Wertschöpfung und Monetarisierung schlummert in Ihren Produktdaten?

In einer Welt des digitalen Wandels betrachtet ein Großteil der Unternehmer die Notwendigkeit einer Anpassung an sich verändernde Kundenerwartungen als große Chance. Der Meinung sind wir auch, denn genau hier setzt das Product Experience Management (PXM) an. Unsere Mission ist es, die treibenden Kräfte hinter dem heutigen Einkaufsverhalten von Kunden aufzudecken und Unternehmen zu maximalem Erfolg zu verhelfen.

Wie Marken durch die Verbesserung ihrer Produktdaten und einer erfolgreichen Product Experience Strategie neu aufblühen, zeigen wir in unserer Session.

Produktdaten als Profitquelle

Découvrez dans cette session comment DRAWER a utilisé l’IA d’Unifai couplée au PIM Akeneo pour développer la productivité de ses équipes, améliorer la qualité de la donnée produit et accélérer ses initiatives de croissance.

DRAWER : Miser sur l'Expérience Produit et l'IA

Imagine a future where you’re saving weeks, even months of time optimizing your SEO, product enrichment, and product taxonomy to create magic for your business.

With AI, you can ✨

Delve into the captivating world of generative AI technology and discover how it can breathe life into your marketing and product strategies. We'll show you how to harness the power of AI to optimize your SEO and content, ensuring the quality of your brand's output remains unparalleled. We’ll highlight the creative possibilities and strategic advantages AI offers for amplifying your brand's online presence.

However, we believe in finding the perfect equilibrium. During this event, we'll discuss the risks associated with relying too heavily on generative AI. We’ll share insights on compliance considerations and maintaining authenticity for your brand while leveraging the capabilities of AI.

We'll also reveal the untapped potential AI holds for your extended marketing strategy. We’ll explore innovative ways to maximize your marketing efforts and leverage the full potential of AI’s transformative capabilities.

Embrace the power of Excellent PXM – where taxonomy, attribution, and SEO converge with AI to reshape the future for marketing and product leaders in eCommerce.

Unveiling Excellent PXM: The Power of Taxonomy, Attribution, and SEO

In che modo l'IA e la gestione delle informazioni di prodotto possono essere utilizzate per accelerare l'espansione, il time-to-market e la produttività?

Unisciti ai nostri esperti di Akeneo e Adiacent Giovedì 21 settembre alle 14.00 per scoprire tutto sull'uso dell'IA combinata al PIM.

Scopri:
- Le diverse soluzioni disponibili sul mercato per migliorare i tuoi processi di gestione delle informazioni sul prodotto.
- I benefici che queste soluzioni possono apportare in termini di produttività dei tuoi team e miglioramento della qualità dell'esperienza del prodotto offerta sui tuoi canali di vendita.
- L'accelerazione del tuo time-to-market.

IA e Gestione delle Informazioni di Prodotto

In che modo l'IA e la gestione delle informazioni di prodotto possono essere utilizzate per accelerare l'espansione, il time-to-market e la produttività?

Unisciti ai nostri esperti di Akeneo e Adiacent martedì 27 giugno alle 11:00 per scoprire tutto sull'uso dell'IA combinata al PIM.

Scopri:
- Le diverse soluzioni disponibili sul mercato per migliorare i tuoi processi di gestione delle informazioni sul prodotto.
- I benefici che queste soluzioni possono apportare in termini di produttività dei tuoi team e miglioramento della qualità dell'esperienza del prodotto offerta sui tuoi canali di vendita.
- L'accelerazione del tuo time-to-market.

Modern product information management (PIM) software makes product catalog information portable and easy to syndicate across channels, reduces superfluous labor costs, expedites time to market, and enhances the overall customer experience (CX). Source: IDC. Simply put, PIM is a foundation that the rest of your merchandizing and product marketing efforts can be built upon, whether you’re in one channel or all of them. It empowers enterprises to truly own the product presentation on DTC websites, social commerce platforms and social media, mobile shopping applications, first- or third-party marketplaces, newsletter blasts, SMS alerts, and even print catalogs. Watch this webinar with guest speaker from industry analyst firm IDC to understand why a PX Strategy is the Essential First Step to Omni-Channel CX and Digital Commerce Domination.

What is the First Step to Omnichannel CX and Digital Commerce Domination?

Scopri come una gestione efficace delle informazioni di prodotto può aiutare la vostra azienda a migliorare l'esperienza del cliente per distinguersi e avere successo in un mercato competitivo! 

In questa sessione, gli esperti di Akeneo, Reply e Artsana Group sveleranno i segreti di una gestione efficace delle informazioni di prodotto. Riveleranno tutti i segreti per vendere meglio, più velocemente e ovunque grazie all'implementazione di una strategia di esperienza di prodotto.

Akeneo x Artsana: Ottimizza l'esperienza dei tuoi prodotti

Suite aux résultats de notre enquête mondiale sur le commerce B2C, Marie-Caroline Bénézet, Directrice Opérations & Transformation du groupe SMCP (Sandro, Maje, Claudie Pierlot et Fursac) a partagé son retour d’expérience et les actions mises en place par ce groupe de mode international multi-marques pour répondre aux attentes de ses consommateurs.

Akeneo x SMCP: l'Expérience Produit pour répondre aux attentes des consommateurs

Retrouvez-nous pour découvrir les enjeux et bénéfices de la Gestion de l'Expérience Produit. Vous y découvrirez tous les avantages de mettre en place une pratique efficace de la gestion de l'expérience produit et comment développer une stratégie de vente omnicanale suivant votre environnement technologique afin d'accélérer vos initiatives de croissance.

Nous reviendrons également sur ce qu’est le commerce composable et les principes MACH (Microservices, API-first, Cloud-native et Headless).

À l'issue de ce webinaire, vous aurez toutes les clés pour comprendre pourquoi les marques et retailers doivent s’intéresser au commerce composable afin de développer l’expérience client et accélérer leurs initiatives de croissance.

Commerce Digital : Quels Enjeux pour l'Expérience Produit

Getting product information accurate, complete, and compelling will determine success, no matter the channel or eCommerce platform that we use today or in the future. Composable and headless commerce architectures are made up of best-of-breed applications that excel at a given task, orchestrated by APIs and cloud infrastructure. Join us for this live chat on why your product information needs to be structured and consistent to be handled by these applications according to the channel or experience on the front-end.

Composable Commerce 101: Breakdown, Benefits & Its Impact on PIM

Customer Experience

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Mobile Commerce

Omnichannel

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Composable Commerce 101: Breakdown, Benefits & Its Impact on PIM

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