Composable Commerce 101: Breakdown, Benefits & Its Impact on PIM
Mark Smith, Ventana Research, Virginie Blot, Akeneo, George Dzuricsko, Sitation
About this talk
Getting product information accurate, complete, and compelling will determine success, no matter the channel or eCommerce platform that we use today or in the future. Composable and headless commerce architectures are made up of best-of-breed applications that excel at a given task, orchestrated by APIs and cloud infrastructure. Join us for this live chat on why your product information needs to be structured and consistent to be handled by these applications according to the channel or experience on the front-end.
Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.…