Product Experience Strategy: Key Components that Improve CX & Sales

Presented by

Tom Bennett, Senior Product Marketing Manager

About this talk

As economic conditions shift, brands are now competing more heavily for market share, customers’ attention, and conversions. Moreover, with information at their fingertips and omnichannel purchasing power, customers have the ability to be even more selective. While some brands will scale back, others will capitalize on their competitor’s lost momentum and take the opportunity to invest in their customers, product, and business. But what are those right investments? Join us to learn actionable steps you can take to increase sales, decrease returns, and overcome the competition with an adaptable product experience strategy. In this session, Akeneo’s Senior Product Marketing Manager Tom Bennett discusses: - How having a solid product experience strategy will transform your business - Components of a good product experience strategy - A tool you can use to assess your current product experience management - Real case studies of businesses that accelerated sales, improved time to market, and reduced errors and inefficiencies.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.