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Unveiling Excellent PXM: The Power of Taxonomy, Attribution, and SEO

Presented by

Adam Beatty, Evangelist, Akeneo, Sarah Assouss, Senior Director Product Marketing, Akeneo, George Dzuricsko, Sitation

About this talk

Imagine a future where you’re saving weeks, even months of time optimizing your SEO, product enrichment, and product taxonomy to create magic for your business. With AI, you can ✨ Delve into the captivating world of generative AI technology and discover how it can breathe life into your marketing and product strategies. We'll show you how to harness the power of AI to optimize your SEO and content, ensuring the quality of your brand's output remains unparalleled. We’ll highlight the creative possibilities and strategic advantages AI offers for amplifying your brand's online presence. However, we believe in finding the perfect equilibrium. During this event, we'll discuss the risks associated with relying too heavily on generative AI. We’ll share insights on compliance considerations and maintaining authenticity for your brand while leveraging the capabilities of AI. We'll also reveal the untapped potential AI holds for your extended marketing strategy. We’ll explore innovative ways to maximize your marketing efforts and leverage the full potential of AI’s transformative capabilities. Embrace the power of Excellent PXM – where taxonomy, attribution, and SEO converge with AI to reshape the future for marketing and product leaders in eCommerce.
Akeneo

Akeneo

4429 subscribers157 talks
Create superior product experiences
Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.
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