How Product Experiences Drive your Commercial Goals

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Presented by

Angus Hayman, Senior Strategist

About this talk

Every product has a Product Experience (PX) - PX is how you present products to customers relevant to their buying mood and chosen sales channel. Your commercial performance is dependent upon selling Products to Customers, and PX determines how your Customers respond to your those Products. Therefore, your PX is a critical driver of your commercial goals business-wide, particularly during tough trading conditions. Learn how: - PX drives profitable sales - PX drives cost efficiency - PX drives customer acquisition, conversion, and loyalty
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.