Name: Stratégie omnicanale : Les clés de succès de VandB
Start: 2024-04-18T09:30:00Z
End: 2024-04-18T09:30:40.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Il PIM moderno semplifica la gestione delle informazioni prodotto attraverso i diversi canali, riducendo i costi operativi e migliorando l'esperienza cliente. Il PIM costituisce la base su cui costruire le strategie di merchandising e marketing, consentendo alle imprese di controllare la presentazione dei propri prodotti su una vasta gamma di canali, dal sito internet alle piattaforme di social media. Guarda il webinar con IDC per scoprire perché una strategia di Product Experience (PX) rappresenta il primo passo fondamentale per eccellere nell'omnicanalità.

Qual è la Prima Tappa per Dominare la CX Omnicanale e il Commercio Digitale?

Beyond the Return Policy: Innovative Strategies to Decrease Return Receipts and Increase Revenue

In 2023, the U.S. retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, but they also affect the customer experience and the environment. While some businesses have begun implementing strict returns policies, data has shown that these efforts can actually be counterproductive for brands.  

What if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share:

Practical ways to decrease returns, while optimizing the customer journey;
Actionable strategies from brands, like Havaianas and City Furniture; and
Tips for driving sales (and revenue) upward.

The Secret to Reducing Returns

In 2023, the retail industry witnessed a staggering $743 billion in merchandise returns, constituting nearly 15% of total sales. Not only do returns have a financial impact, they also affect the customer experience and the environment. Some businesses have begun implementing strict returns policies, but data has shown that these can actually be counterproductive for brands.

But what if you could reduce the number of returns for your business in 2024 while also enhancing the customer journey? What if returns could be more preventable? In this webinar, we will share actionable insights brands like Havaianas and City Furniture have used that retailers can leverage to minimize returns and instead, increase sales.

Don’t get stuck holding the bag (with the return receipts) in 2024. Learn practical ways to decrease returns, while also optimizing the customer journey and driving sales upward.

Beyond Returns: Innovative Strategies to Decrease Returns & Increase Revenue

The cost of acquiring new customers in today’s digital commerce environment is very expensive. Factors such as the growing number of sales channels, dynamic regulatory changes, and fluctuating market conditions only add to the complexity and expense of customer acquisition - and the likelihood that costs will continue to increase. 

So what can businesses do to strengthen their digital commerce against future market uncertainties?

Join Heather Hersey from IDC to learn 5 strategies that both B2C and B2B enterprises can implement to build resilient digital commerce operations, despite the backdrop of market challenges. 

Register now to watch this webinar live on May 30th, 2024, at 2pm EST. This webinar is an invaluable opportunity for business leaders, digital marketers, and commerce strategists seeking actionable insights and practical solutions to navigate the challenges of modern digital commerce.

5 Strategies to Future Proof Your Digital Commerce with Heather Hershey at IDC

C-Suite leaders today need to navigate the realm of environmentally sustainable production and products. Learn firsthand from industry experts Julien Baraban from Pilot and Vidar Trojenborg from Asket as they share their insights on leveraging Akeneo to develop projects that not only drive profitability but also foster environmental sustainability.

Key Insights:
- Gain mastery in the art of long-term planning, balancing present needs with future sustainability goals.
- Discover how integrating sustainability initiatives into your business strategy sets you apart from competitors in today's landscape.
- Explore the significance of automating product information dissemination to streamline operations and enhance sustainability efforts.

Managing Sustainability with Profitability

Join our panel as they launch the RetailX UK Top500 2024 report, which ranks the Top500 retailers in the UK by their performance across 5 performance metrics.

Tune in to Ian Jindal and a panel of industry experts, including Akeneo's Senior Strategist, Angus Hayman who will be sharing their insights into the research. The panel will discuss the changes year on year as well as what are the factors that set the Elite from their contemporaries.

Over the years, report research has become increasingly detailed and is now able to map changes in how shoppers want to buy, as well as how retail businesses sell over the longer term.

Today, the research team measures performance according to how retailers, brands and marketplaces add value to their businesses through the Customer, Product, Operations and Capital Value Chains. The long-term changes mapped include the shift towards buying online, which peaked during the Covid-19 pandemic and remains higher than before; the shift towards buying across channels; and the shift from a Top500 index dominated by retailers to one in which marketplaces and brands are ever-more important.

Who are the UK’s Elite retailers? The UK Top500 2024 in discussion

Ecommerce World Review, Launching the Global Luxury Report of 2024 with Emily Stead, Enterprise PIM Account Manager at Akeneo, and Paul Skeldon, Editor at RetailX. 
Sponsore by Akeneo, RetailX, Internet Retailing, Delivery X, and Channel X.

Launching the Global Luxury Report 2024

Data from Business Insider indicates that merchandise returns rack up to 66% of the original product price, between the cost of retrieving the items, shipping, processing, and restocking returns. When paired with the shocking stat that last year, the U.S. retail industry saw $743 billion in merchandise returns, the financial impact is significant. 

However, returns processes influence the customer experience, too. Optoro reports that 64% of customers purchase from a different retailer due to a better return policy and Akeneo shows 64% of surveyed folks have negative feelings towards a brand that charges them for returns. 

So, is it possible to reduce the number of returns while also ensuring a smooth CX? In a word, yes.

Register now or watch this webinar live on April 30th, 2024, at 2pm EST to ascertain 3 practical ways to decrease your returns and drive sales upwards by building a dedicated product experience (PX) strategy. Don’t get stuck holding the bag (with the return receipts) in 2024.

3 Steps to Establishing a PX Strategy that Decreases Retail Returns

Scopri come l'implementazione di una strategia di Esperienza Prodotto possa aiutarti a vendere meglio, più velocemente e ovunque, guarda la sessione con il Gruppo Teddy (Azienda italiana di moda con quattro brand venduti attraverso il mondo) che ti svelerà tutti i segreti dell'implementazione di questa strategia e i vantaggi aziendali osservati.

Akeneo e Gruppo Teddy: Investire in una strategia PX per migliorare la CX.

In this exclusive webinar hosted by Akeneo's Kristin Naragon with Guest Speakers, Brendan Witcher from Forrester Research, Francois Silvain, Digital CTO at Havaianas International, and Jesse Creange, CEO at Unifai, an Akeneo Company you will:

-Gain valuable insights into harnessing AI to improve the employee, product, and customer experience, with practical applications that you can use today to future-proof for tomorrow.

-Cut through the noise surrounding generative AI and focus on tangible strategies such as accelerating content creation and automating manual tasks that can be executed today using AI technologies like ChatGPT.

-Discover the significance of being prepared and proactive in understanding what product experiences should look like as consumer expectations continue to shift towards self-service experiences fueled by AI.

Enhancing Employee, Product, and Customer Experiences through AI Integration

Diving into the customer case study of ASSA ABLOY looking at 5 strategies for B2B growth with Dave Lovatt from Akeneo, Matt Caffery from Assa Abloy, Sam Paltreyman from commercetools and Vincent van Hellemondt from ValTech.

5 Strategies for B2B Growth

Webinar diving into the 2024 Top Retail Trends with experts: 
- Ian Jandal, Editor-in-Chief, Internet Retailing
- Martin Shaw, Research Director, RetailX
- Angus Hayman, Senior Strategist, Akeneo
- Geoffroy [Surname], Regional Sales Manager, Avalara

UK Top 500 Retail Trends of 2024

Technologies like AI, VR (virtual reality) and social commerce are beginning to reshape the digital customer experience and consumer behaviors and expectations. This session will explore these technologies’ impact and how you can leverage them to create exceptional digital customer and product experiences. 

Participants will:
-Explore real-life case studies showcasing how businesses have effectively utilized AI technology to craft impactful customer experiences
-Gain practical strategies for utilizing AI tools to propel business growth
-Learn how to position their brand as a leader in the continually evolving retail industry

Navigate the Future of Digital Customer Experiences

VandB a mis en place Akeneo PIM pour servir sa stratégie omnicanale lors du projet de refonte de son e-commerce B2B et B2C.Vous découvrirez lors de cette session :
- Comment VandB a accéléré sur le e-commerce pour palier à la crise sanitaire.
- Quelles ont été les motivations de la marque en termes de choix de plateformes technologiques.
- Quel est le rôle d’Emakina dans le déploiement de la stratégie omnicanale de l’enseigne.

Stratégie omnicanale : Les clés de succès de VandB

Scopri come le tecnologie dell’IA, gli strumenti ChatGPT e Supplier Data Manager, possono accelerare il lancio di prodotti sul mercato e supportare una moltitudine di compiti in diverse aree aziendali per aiutare l'impresa a essere più competitiva.
In questa sessione, esploreremo le migliori pratiche, casi d’uso reali dell'integrazione dell'IA generativa nell'impresa.

IA Generativa: Il nuovo super potere per la tua azienda

Ecommerce

Omnichannel

Retail

Digital Transformation

Digital Experience

Customer Experience

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Practicing business intelligence allows your company to transform raw data into sets of insights for targeted business growth. The business intelligence and analytics community on BrightTALK is made up of thousands of data scientists, database administrators, business analysts and other data professionals. Find relevant webinars and videos on business analytics, business intelligence, data analysis and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Business Intelligence and Analytics

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Stratégie omnicanale : Les clés de succès de VandB

Presented by

About this talk

More from this channel