Data from Business Insider indicates that merchandise returns rack up to 66% of the original product price, between the cost of retrieving the items, shipping, processing, and restocking returns. When paired with the shocking stat that last year, the U.S. retail industry saw $743 billion in merchandise returns, the financial impact is significant.
However, returns processes influence the customer experience, too. Optoro reports that 64% of customers purchase from a different retailer due to a better return policy and Akeneo shows 64% of surveyed folks have negative feelings towards a brand that charges them for returns.
So, is it possible to reduce the number of returns while also ensuring a smooth CX? In a word, yes.
Register now or watch this webinar live on April 30th, 2024, at 2pm EST to ascertain 3 practical ways to decrease your returns and drive sales upwards by building a dedicated product experience (PX) strategy. Don’t get stuck holding the bag (with the return receipts) in 2024.