3 Steps to Establishing a PX Strategy that Decreases Retail Returns

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Presented by

Ashley Nowak, Technology Partner Manager, Akeneo, Nicole Silberstein, E-commerce Editor, Retail Touchpoints

About this talk

Data from Business Insider indicates that merchandise returns rack up to 66% of the original product price, between the cost of retrieving the items, shipping, processing, and restocking returns. When paired with the shocking stat that last year, the U.S. retail industry saw $743 billion in merchandise returns, the financial impact is significant. However, returns processes influence the customer experience, too. Optoro reports that 64% of customers purchase from a different retailer due to a better return policy and Akeneo shows 64% of surveyed folks have negative feelings towards a brand that charges them for returns. So, is it possible to reduce the number of returns while also ensuring a smooth CX? In a word, yes. Register now or watch this webinar live on April 30th, 2024, at 2pm EST to ascertain 3 practical ways to decrease your returns and drive sales upwards by building a dedicated product experience (PX) strategy. Don’t get stuck holding the bag (with the return receipts) in 2024.
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Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.