Name: L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce
Start: 2025-05-07T07:17:00Z
End: 2025-05-07T07:17:22.000Z
Location: BrightTALK
Rating: 0

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Join Akeneo, Valtech, and commercetools, together with Matt Caffery, Solutions Architect at Assa Abloy, for a dynamic webinar exploring five key strategies to drive B2B growth.

5 Strategies for B2B Growth

Discover how to streamline your omnichannel product experiences in 2025 with Akeneo, inspired by insights from Unlock London 2025.

Unlock 2025 - Simplifying Omnichannel Product Experiences with Akeneo

Face à un écosystème digital fragmenté et des processus manuels peu efficaces, Schmidt Groupe a engagé une transformation structurelle de sa gestion d'information produits et contenus multimédias. 
Grâce à l’intégration d’Akeneo et Bynder, le Groupe a réduit son time-to-market de 50%, centralisé 150000 assets et structuré la gouvernance des données sur l’ensemble de ses canaux. 
Découvrez en plus dans ce webinaire comment Schmidt Groupe optimise une diffusion omnicanale fluide à l’international, avec à la clé des résultats concrets et mesurables.

Comment Schmidt Groupe optimise ses contenus et ses données produits pour une distribution omnicanale internationale ?

eCommerce as we know it is on the verge of reinvention. Traditional methods of product discovery and navigation are being replaced by systems that understand and respond to customer intent, offering unprecedented levels of personalization. In this new era, AI isn’t just enhancing commerce; it’s redefining it, shifting the focus from static categories and keywords to dynamic, intent-driven shopping experiences tailored to each individual.

Unlearn eCommerce: Brace for AI

L'AI generativa sta rivoluzionando il settore del retail, offrendo nuove opportunità di crescita e vantaggio competitivo. Le aziende leader dell’e-commerce stanno adottando questa tecnologia per automatizzare la creazione di contenuti, ottimizzare le esperienze prodotto e migliorare la gestione dello stock. L'intelligenza artificiale consente una personalizzazione iper-rifinita e una gestione delle operazioni più efficiente, rafforzando l’engagement e la soddisfazione del cliente. In questo contesto, l’AI non è più un concetto futuristico, ma una realtà strategica che guida l’innovazione e l’espansione a livello globale. Scopri di più sugli insights avanzati forniti da Google Cloud e Akeneo.

L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce

Plongez au cœur du futur du commerce ! Cette session dévoilera comment Akeneo combine IA, données produits et activation omnicanale pour transformer vos insights en actions concrètes, et ainsi délivrer des expériences produits cohérentes, personnalisées et performantes sur tous les canaux.

L’IA au service de l’expérience produit : des insights clients à l’activation omnicanale

In this 45-minute session, we explore a powerful new feature introduced in Akeneo Product Cloud that integrates AI, customer data, and product data to help create product experiences tailored to your customers' needs. You’ll also discover new tools designed to:

Streamline go-to-market workflows

Improve cross-team collaboration

Enhance product experiences across all channels

Catch up on the latest updates, dive into real-world use cases, and learn how to apply these insights to elevate your own product experience strategy.

From Insights to Impact: The Future of Product Experiences with Akeneo

B2B buyer expectations are evolving, and wholesale distributors and manufacturers face increasing pressure to adapt to eCommerce demands while managing complex product data challenges. These demands will only continue to grow, as 87% of buyers will turn to competitors if they can’t find the information they need.

That’s why, in this webcast, we will explore the common concerns and critical trends reshaping B2B commerce, including the rise of omnichannel experiences;  the growing importance of product information management (PIM);  and how the right technology systems can streamline data, enhance customer experience and future-proof your business.

We will also unveil key findings from a recent survey of 650 B2B professionals across the U.S., UK, France and Germany, and share insight into how those organizations are tackling some of the biggest challenges in today’s market.
By the end, you’ll better understand how to identify effective strategies to:

-Embrace digital transformation to streamline operations, improve customer experiences, and drive revenue growth.
-Overcome the hurdles of inconsistent product data, regulatory compliance, and shifting customer expectations

Join us to learn how to navigate these challenges and develop a resilient, data-driven strategy that will prepare your organization for the future of B2B eCommerce.

Future Proof Your Business: Adapting to Emerging B2B Trends

Here’s something you might never have considered -- leveraging AI to enhance your product descriptions to reflect what customers are saying about your products and how they’re searching for them. This session will dive into how brands can leverage customer reviews and search terms to shape product records that align with actual consumer needs and preferences, translating into authentic product experiences. Expect real-world examples, actionable strategies, and inspiring success stories that will leave you ready to revolutionize your product experience strategy. Don't miss this chance to scoop up an actionable idea that will create a community of engaged, loyal customers who feel heard and valued while simultaneously increasing sales and reducing returns.

AI: Your customers are talking, are you listening?

Au programme de ce webinar, vous découvrirez : 

– Les enjeux à l’origine de ce projet de transformation digitale ;
– Comment le PIM optimise aujourd’hui la gestion des contenus produits ;
– Pourquoi et comment le DAM s’intègre dans un écosystème digital complexe ;
– Les défis liés à la conduite du changement et à l’adhésion des équipes internes ;
– Une vision d’avenir axée sur l’automatisation et la centralisation des contenus.

Quand PIM et DAM s'allient pour une gestion des contenus nouvelle génération

L’Intelligenza Artificiale Generativa non è solo una tendenza, ma una rivoluzione che sta ridefinendo il settore del Retail. Unisciti agli esperti di Akeneo e Google Cloud, per scoprire come sfruttare al meglio questa tecnologia. 

Inoltre durante questa sessione esploreremo:
- L’ottimizzazione dei contenuti in pochi minuti, per soddisfare le nuove aspettative dei clienti.
- L’automazione intelligente, che semplifica la gestione dei dati prodotto e accelera i processi aziendali.
- L’impatto economico della GenAI, con effetti su marketing, vendite, operations, ricerca e sviluppo.
- L’integrazione tra Akeneo PIM e l’IA, per creare esperienze personalizzate e migliorare il time-to-market.

Sblocca Nuove Opportunità di Crescita con l’IA Generativa

Today’s consumers demand more than just surface-level claims of sustainability; they expect genuine efforts backed by transparency and accountability. Yet many otherwise reputable companies fall into the trap of greenwashing, whether by overstating their environmental efforts or failing to provide verifiable data. 
The consequences? Damaged reputations, regulatory penalties, and lost consumer trust. 

This webinar will equip retailers with the tools and knowledge needed to avoid the pitfalls of greenwashing and build credible, data-driven sustainability strategies. Join us as we explore the growing importance of sustainability in retail, the hidden costs of greenwashing, and the critical role of accurate product data in achieving transparency. Through actionable insights and compelling real-life case studies, you’ll learn how to create authentic sustainability initiatives that resonate with consumers, comply with evolving regulations, and foster long-term growth.

Whether you’re looking to refine your sustainability strategy or start fresh, this session will provide a practical roadmap to stand out as a trusted, responsible brand in the retail industry.

Avoiding Greenwashing: A Retailer’s Guide to Authentic Sustainability

Join us for an insightful discussion with Akeneo’s Digital Product Passport & PXM Evangelist, Virginie Blot, DDC’s Consulting Principal, Saikat Ghosh, and Ocode’s Head of Sales, Tiphanie du Tertre to discover the impact Digital Product Passports will have on your organisation and how to transform this regulatory requirement into an opportunity to boost sales, ensure compliance, and drive sustainability!

What are DPPs? 
Digital documents that collect and share vital product data, including material content, environmental impact, and repair information; essential for ensuring transparency and sustainability across the product lifecycle.

Regulatory Framework:
Gain insight into the regulatory timeline for DPP implementation, emphasising the 2026 compliance deadline across various industries.
Understand the key milestones and what to expect as we approach this critical date.

Industry Impact:
Explore the initial sectors impacted by DPPs, including batteries, textiles, construction, electronics, plastics, chemicals, and automotive.
Understand how global supply chains will need to adapt to these new regulations, ensuring a smooth transition and compliance.

Preparation Strategies:
Learn practical strategies for businesses to prepare their product information to meet DPP requirements.
Discover how Akeneo’s powerful tools and methodologies for organising, standardising, and exporting product data (including Industry Templates and Ocode App) can offer a DPP that goes beyond compliance.

Consumer Trends and Real-World Examples:
Discover the growing percentage of consumers who consciously choose retailers focused on environmental and sustainability impacts.
Learn from real-world examples like Asket’s sustainability efforts and Boohoo’s innovative approach to returns with Pretty Little Things.

Sustainability and Circular Economy:
The role of DPPs in promoting sustainable production practices, enhancing material and energy efficiency, and supporting the circular economy.

The Power of Digital Product Passports: Sales, Compliance & Sustainability

Nel panorama attuale, i leader della C-Suite devono trovare l'equilibrio tra crescita aziendale e pratiche sostenibili dal punto di vista ambientale. Unisciti agli esperti del settore Julien Baraban (Pilot) e Vidar Trojenborg (Asket), che condivideranno le loro testimonianze su come hanno sfruttato Akeneo per sviluppare progetti che combinano redditività e sostenibilità.

Cosa imparerai:
- Sostenibilità Strategica: Impara a pianificare a lungo termine, allineando le esigenze aziendali immediate agli obiettivi ambientali futuri.
- Vantaggio Competitivo: Scopri come integrare la sostenibilità nella tua strategia aziendale per distinguerti in un mercato sempre più competitivo.
- Efficienza Operativa: Comprendi l'importanza di automatizzare la gestione delle informazioni prodotto per ottimizzare i processi e migliorare le iniziative di sostenibilità.

Non perdere l’occasione di ascoltare le testimonianze di Pilot e Asket, che stanno ridefinendo il futuro del business sostenibile grazie all’uso di Akeneo. Ottieni preziosi spunti pratici da questi leader di settore che ti aiuteranno a fare il passo successivo verso un business più sostenibile e competitivo.

Gestire la sostenibilità con la redditività

Découvrez comment Courir, référence incontournable de la mode sneaker, utilise l’intelligence artificielle et une gestion optimisée des données produits pour transformer son expérience client et accélérer sa digitalisation. À travers cette session, plongez dans les coulisses de leur stratégie omnicanale et apprenez comment ils intègrent innovation et tradition pour rester leaders dans un marché en constante évolution.

Ce que vous découvrirez :

- L'intégration du PIM et de l’IA : Pourquoi Courir a choisi d’intégrer la solution Akeneo PIM pour centraliser ses données produits, tout en tirant parti de l’IA pour optimiser leurs processus, notamment en matière de traduction et d’enrichissement des contenus.
- L'impact de la digitalisation : Comment l'IA et les outils digitaux permettent à Courir de refléter son expérience magasin en ligne, d'accélérer son time-to-market et de répondre aux attentes des consommateurs.
- Une expérience produit enrichie : Des exemples où storytelling et data se croisent pour offrir une expérience client engageante et authentique.
- Des résultats impressionnants : Un contenu produit créé 10 fois plus vite, des équipes plus productives, et une qualité de données renforcée pour de meilleurs résultats commerciaux.
- Perspectives d’avenir : Les prochains défis de Courir, entre l'exploration de nouveaux marchés, la mise en conformité avec les nouvelles réglementations comme le Digital Product Passport, et l’investissement continu dans l’IA.

À travers ce retour d'expérience concret, vous découvrirez comment l'innovation technologique transforme les stratégies omnicanales pour anticiper les attentes des clients et s’adapter à un marché en perpétuelle évolution.

Sneakers, IA et transformation digitale – Courir à l'avant-garde de l'excellence produit

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L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce

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