Name: L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce
Start: 2025-06-10T09:30:00Z
End: 2025-06-10T09:30:22.000Z
Location: BrightTALK

Akeneo is a global leader in Product Experience Management (PXM) solutions that help merchants and brands deliver consistent and enriched customer experiences across all sales channels, including eCommerce, mobile, print, and retail points of sale.

Today’s digital commerce landscape is being redefined by AI. Traditional keyword-based SEO is no longer sufficient to meet the expectations of customers who use conversational search, demand seamless omnichannel experiences, and expect highly relevant product recommendations. This digital event is a strategic opportunity to position Akeneo and Vaimo as thought leaders by addressing how AI is reshaping product discovery and conversion, and how structured product data is the critical foundation behind it.

Key Takeaways:

- Unpack the failures of traditional SEO and the frustrations it creates for modern shoppers.
- Explore how AI-driven search addresses these gaps by interpreting shopper intent—not just keywords.
- Share real-world case studies: Amazon’s Rufus and Sephora’s Virtual Artist, Color Match, and AI enhanced SEO strategies.
- Demonstrate how AI closes the loop on customer feedback, refining product content in real time based on review patterns, sentiment, and trends.
- Conclude with a practical 5-step framework to get your product data AI-ready: audit, standardise, centralise, train, and govern.

The Next Chapter of Commerce

Per anni, la ricerca online si è limitata all’inserimento di parole chiave, producendo risultati spesso casuali e poco coinvolgenti. Oggi l’intelligenza artificielle cambia radicalmente la donne: comprende l’intento reale dell’utente, contestualizza la ricerca, personalizza i risultati e facilita la scoperta di nuovi prodotti.

In questo intervento, scoprirete come il GEO (Generative Experience Optimization) sta trasformando la ricerca prodotto, con esempi concreti, dati chiave sull’impatto sul business e le migliori pratiche per prendere il controllo e preparare le vostre product data a questa nuova era.

Dal SEO al GEO: Come l'IA ridefinisce la ricerca e l'esperienza di acquisto

In today’s digitally driven supply chain, distributors are under pressure to deliver rich, accurate and differentiated product experiences — faster and across more channels than ever before. But most organizations struggle to get the basics of product data right, let alone scale it for AI-driven automation, personalization or enrichment. 
"Our product data isn't ready" is one of the most common reasons cited for why distributors haven't become deeply involved with AI applications or scaling certain customer offerings. 
 
In this webcast, our expert panel will dive into the core challenges facing B2B distributors when it comes to organizing, governing and scaling product information. We’ll also explore the foundational elements required to make product data AI-ready, including how to: 
• Create a well-structured product taxonomy 
• Centralize product data into a single source of truth 
• Build strong data governance frameworks to ensure consistency and control 
• Expand into new channels and speed up product launches 

Join us to learn how to turn complex product data into a competitive advantage — powered by structure, strategy and AI.

Preparing B2B Product Data for Growth and AI

La tua azienda affronta ancora sfide nella gestione delle informazioni prodotto? Alti tassi di reso, difficoltà nell'espansione e normative complesse rallentano la crescita?
Durante questa sessione scoprirai come Venchi ha rivoluzionato la gestione dei propri contenuti prodotto grazie all’adozione integrata di PIM e DAM, migliorando l’efficienza operativa, la coerenza del brand e time-to-market grazie anche all’AI.

PIM + DAM: la chiave per far crescere il tuo e-commerce

As traditional methods of product discovery fade and AI transforms the eCommerce experience, we stand on the brink of a revolution — one where customer intent shapes every interaction. AI is breaking down the constraints of static categories and keywords, ushering in dynamic, hyper-personalised shopping journeys that adapt to individual needs in real time.

In the opening keynote, led by Akeneo executives, discover how intent-driven commerce works, why it is essential for future growth, and what steps businesses can take now to not only keep pace but lead the charge in this new era of eCommerce innovation.

Key Takeaways:
Understand how AI is shifting the focus from keyword-based searches to customer intent, enabling truly personalised shopping experiences.
Explore the data strategies and AI capabilities needed to remain competitive in a rapidly evolving eCommerce landscape.
Gain practical guidance on implementing AI-led changes to product discovery, navigation, and purchase pathways.
Prepare for a day filled with real-world success stories, actionable insights, and hands-on workshops.

Rethink Everything: AI’s Real Impact on Retail, eCommerce & Tech

Découvrez comment l'Intelligence Artificielle révolutionne l'expérience produit (PX) et l'expérience client (CX) dans le secteur B2B.
Au programme :

• L'IA appliquée à l'expérience produit : personnalisation et recommandations
• Optimisation de l'expérience client B2B grâce aux technologies IA
• Cas d'usages concrets : automatisation, prédiction et personnalisation
• Retours d'expérience et résultats mesurables
• Roadmap et tendances : l'avenir de l'IA dans le B2B
Un webinar incontournable pour ceux qui souhaitent exploiter le potentiel de l'IA pour transformer leurs parcours clients et produits B2B !

Product & Customer Experience :  L'IA au service du B2B

Discover how Grundfos, a global leading provider of water pumps, faced challenges managing fragmented data across 62 locations, resulting in inefficient workflows and difficulties in maintaining high-quality, up-to-date sales assets. With the support of Akeneo, Grundfos was able to centralize and clean up data, streamline operations, and achieve significant improvements in efficiency and standardization.

Key Takeaways:
Learn how Grundfos centralized data from 62 locations into one system, significantly improving data quality and streamlining work processes
Discover how a central system clarified workloads and processes at Grundfos, increasing team engagement and accountability, and fostering a more productive workforce
Understand how Grundfos utilized Akeneo's localization features to avoid duplicating assets for different markets, maintaining a consistent look and feel across all regions and easing the collection of translations
Explore how Grundfos integrated Akeneo with ProductsUp and PRIINT to optimize data ingestion, normalization, product categorization, and price book rendering, meeting the specific needs of various markets.

How Grundfos Unified Global Product Data Across 62 Sites with Akeneo

L’e-commerce sta entrando in una nuova fase di trasformazione significativa. I metodi tradizionali di ricerca e navigazione stanno lasciando il posto a sistemi intelligenti, in grado di comprendere e anticipare le reali intenzioni degli utenti, offrendo un livello di personalizzazione senza precedenti. In questa nuova fase, l’Intelligenza Artificiale non si limita a migliorare l’esperienza online: la sta ridefinendo. L’attenzione si sposta dalle categorie statiche e dalle parole chiave verso percorsi d’acquisto personalizzati, fondati sulla ricerca basata sull’intento (intent-based search) e su una comprensione più profonda dei comportamenti individuali.

Ripensare l’e-commerce nell’era dell’AI

L’e-commerce entre dans une nouvelle ère de transformation, portée par les avancées fulgurantes de l’intelligence artificielle. Les approches traditionnelles, basées sur des catégories figées et des mots-clés standard, cèdent progressivement la place à des systèmes intelligents capables de décrypter les véritables intentions des utilisateurs. Désormais, l’IA ne se contente plus d’optimiser l’expérience en ligne : elle en redéfinit les fondements. Grâce à une compréhension fine des comportements individuels, elle permet de créer des parcours d’achat fluides, contextualisés et hyper-personnalisés. La recherche devient intentionnelle, la navigation intuitive, et chaque interaction s’inscrit dans une logique prédictive centrée sur l’utilisateur. Cette révolution marque le passage d’un commerce numérique réactif à une expérience proactive, capable d’anticiper les besoins avant même qu’ils ne soient exprimés.

Repenser l’e-commerce à l’ère de l’IA

Join Akeneo, Valtech, and commercetools, together with Matt Caffery, Solutions Architect at Assa Abloy, for a dynamic webinar exploring five key strategies to drive B2B growth.

5 Strategies for B2B Growth

Face à un écosystème digital fragmenté et des processus manuels peu efficaces, Schmidt Groupe a engagé une transformation structurelle de sa gestion d'information produits et contenus multimédias. 
Grâce à l’intégration d’Akeneo et Bynder, le Groupe a réduit son time-to-market de 50%, centralisé 150000 assets et structuré la gouvernance des données sur l’ensemble de ses canaux. 
Découvrez en plus dans ce webinaire comment Schmidt Groupe optimise une diffusion omnicanale fluide à l’international, avec à la clé des résultats concrets et mesurables.

Comment Schmidt Groupe optimise ses contenus et ses données produits pour une distribution omnicanale internationale ?

Discover how to streamline your omnichannel product experiences in 2025 with Akeneo, inspired by insights from Unlock London 2025.

Unlock 2025 - Simplifying Omnichannel Product Experiences with Akeneo

eCommerce as we know it is on the verge of reinvention. Traditional methods of product discovery and navigation are being replaced by systems that understand and respond to customer intent, offering unprecedented levels of personalization. In this new era, AI isn’t just enhancing commerce; it’s redefining it, shifting the focus from static categories and keywords to dynamic, intent-driven shopping experiences tailored to each individual.

Unlearn eCommerce: Brace for AI

L'AI generativa sta rivoluzionando il settore del retail, offrendo nuove opportunità di crescita e vantaggio competitivo. Le aziende leader dell’e-commerce stanno adottando questa tecnologia per automatizzare la creazione di contenuti, ottimizzare le esperienze prodotto e migliorare la gestione dello stock. L'intelligenza artificiale consente una personalizzazione iper-rifinita e una gestione delle operazioni più efficiente, rafforzando l’engagement e la soddisfazione del cliente. In questo contesto, l’AI non è più un concetto futuristico, ma una realtà strategica che guida l’innovazione e l’espansione a livello globale. Scopri di più sugli insights avanzati forniti da Google Cloud e Akeneo.

L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce

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L'AI Generativa nella Strategia Digitale: Crescita e Vantaggio Competitivo per l'E-Commerce

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