Preparing B2B Product Data for Growth and AI

In today’s digitally driven supply chain, distributors are under pressure to deliver rich, accurate and differentiated product experiences — faster and across more channels than ever before. But most organizations struggle to get the basics of product data right, let alone scale it for AI-driven automation, personalization or enrichment. "Our product data isn't ready" is one of the most common reasons cited for why distributors haven't become deeply involved with AI applications or scaling certain customer offerings. In this webcast, our expert panel will dive into the core challenges facing B2B distributors when it comes to organizing, governing and scaling product information. We’ll also explore the foundational elements required to make product data AI-ready, including how to: • Create a well-structured product taxonomy • Centralize product data into a single source of truth • Build strong data governance frameworks to ensure consistency and control • Expand into new channels and speed up product launches Join us to learn how to turn complex product data into a competitive advantage — powered by structure, strategy and AI.