ABM Master Class: Sales Success

Presented by

Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, Demandbase

About this talk

Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model. Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand: - The state of ABM for Sales - Why intent + engagement is the new lead - The anatomy of a target account - How to leverage marketing insights and intent data - Best practices for operationalising ABM for Sales at scale

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.