Intent Is The New Lead

Presented by

Jay Tuel, VP of Sales Development and Kevin Rooney, Director of Sales Development

About this talk

In the digital world, there are varying degrees of intent data and insights that help Sales better target and engage high-value accounts based on their propensity to buy. As we are increasingly reliant on data, digital bread crumbs can become scattered along complex buyer journeys. Sales needs to lean in with intent data in order to understand those journeys. Teams that leverage intent data are engaging with their prospects with more precision and more engagement, well before their competitors are. During the webinar, Jay Tuel, VP of Sales Development and Kevin Rooney, Director of Sales Development dive into: -How to leverage real-time intent data -Best practices for contact discovery and personalized outreach -Using Sales Action Reports to prioritize and organize accounts showing buying signal intent Register now!

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.