ABM Master Class: Audience Strategy

Presented by

Bonnie Thomas, Senior ABM Strategist

About this talk

Building the right audiences for your ABM practice is much the same. Using broad-based strokes wastes time and resources and doesn’t yield the best results. Focusing on the right accounts and segmenting them with precision taps into your best opportunities and allows you to develop targeted, relevant, winning content for bringing them over the finish line. Walk away from our ABM Audience Strategies webcast with detailed information on how to: -Approach your Ideal Customer Profile (ICP). -Build and manage your target account list. -Segment your audiences for better results. -Build behavior-based audiences. -Leverage Demandbase Dynamic Audiences to improve workflow.

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.