Account-Based Webinars: The Good, The Rad and The Necessary

Presented by

Angel Harley, Senior Manager of ABM Programs and Kevin Rooney, Senior Director of Sales Development

About this talk

Join this webinar to discover the good, the rad, and the necessary account-based webinar strategies and tactics that keep your pipeline healthy, your sales teams happy, and your target accounts engaged. During the session, webinar enthusiasts will learn: -The Good. Create a webinar plan that aligns with your content strategy. -The Rad. Mind the pipeline gap with innovation and content experimentation that keeps your audience engaged at every step of their journey. -The Necessary. Partner with sales on follow-up, by leveraging personalization, intent, engagement, and account scoring.

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This channel will provide a series of webinars featuring real-life ABM practitioners who will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action. Our webinars are aimed at B2B Marketers looking to get started with or expand their ABM programs. Leave each webinar with a full understanding of how to turn your ABM vision into a workable plan, set it to a timeline and hit the ground running in 2020.