Join this webinar to discover the good, the rad, and the necessary account-based webinar strategies and tactics that keep your pipeline healthy, your sales teams happy, and your target accounts engaged.
During the session, webinar enthusiasts will learn:
-The Good. Create a webinar plan that aligns with your content strategy.
-The Rad. Mind the pipeline gap with innovation and content experimentation that keeps your audience engaged at every step of their journey.
-The Necessary. Partner with sales on follow-up, by leveraging personalization, intent, engagement, and account scoring.