Accelerating e-commerce success in Latin America: a practical approach

Latin America is one of the world's most attractive emerging e-commerce markets. However, global merchants seeking to enter or expand in the region also face significant challenges. Join this webinar to learn about the main obstacles to e-commerce success, practical solutions for overcoming them, and the strategies global brands have adopted in order to take advantage of the incredible business opportunities that Latin America has to offer. Who is it for? This webinar is ideal for C-level executives in established e-commerce businesses that are: -currently selling cross-border in Latin America, but want to improve conversion and authorisation rates, or -planning to expand to Latin America as a new region. What you will learn -Measure the e-commerce potential of the Latin American market -Learn how some of the world’s leading brands grew their business in the region—and which pitfalls they encountered -Understand the top 5 challenges companies face when they first enter the region -Discover a practical approach that will set you up for success in Latin America About the presenter Daniel Passarelli is Worldline’s Executive Managing Director for Latin America. For the last 13 years, he has held direct responsibility for carrying out business and strategic partnerships in the financial services market. Daniel is passionate about digital products, innovation and entrepreneurship.