Go Local: A strategy for expansion into high growth e-commerce markets

Presented by

Guillaume Tournand, VP of Growth, Worldline Digital Commerce

About this talk

COVID-19 has been a catalyst for accelerating the growth of digital commerce and digital payment in recent years. Since the pandemic, shopping habits have changed, as has the opportunity for businesses to expand their online reach. To keep up with the pace of change, many leading international merchants have rethought their growth and expansion strategies to focus on high-growth/high-potential markets. These markets, for example those in Latin America and Asia, possess e-commerce growth rates that significantly outpace that of traditional markets, US and Europe. However, regulations present challenges to enter a new geography. Inflation, currency control, taxation, protective governmental restrictions will complicate their outlook. Technology and understanding customer preferences, further add to the barriers for entering new geographies. In this webinar, we will unlock the answers to key questions online businesses are faced with when developing a successful long term expansion strategy such as: What are the drivers and enablers for the boom of cross-border e-commerce? What are the challenges of cross-border e-commerce in high growth markets? We will explain how you can address these challenges and provide you with some tips and guidelines for your next venture, together with specific examples of how we’ve helped global online businesses overcome these challenges, simplify and accelerate their expansion into new markets, and ultimately, enhance their bottom line. Join us to discover the key to world! Key Learning Objectives Why global e-commerce businesses are rethinking their growth and expansion strategies What are the enablers and drivers for cross-border commerce What are the key challenges of cross-border commerce in high growth markets What is the solution to addressing these challenges and in helping companies expand to these markets

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