Understanding New In-App Payment Regulations for Better Reach

Presented by

Nick Cavalancia, Conversational Geek | Michael Bilotta, Worldline

About this talk

Over the past year, we’ve seen a number of changes that have impacted the ways in-app payments function, specifically within Europe and Asia. These changes have improved flexibility, and now there are more choices than ever when it comes to paying for in-app purchases such as digital goods, subscriptions and in-game currencies. In the past, developers & publishers had to follow strict storefront policies and were limited in creativity. On top of a strict guideline, each transaction would be charged with a flat 30% service fee. There are big opportunities in optimising and reducing processing fees to 3 - 4%. This represents a real opportunity for revenue teams. However, awareness about the changes in rules and regulations is low. Join us in this session as we discuss: - An overview of the rule changes, and what this could mean for developers - The benefits of new in-app payments - The value of a fully customizable experience - Challenges in implementation, and how to build your roadmap - Debunking misconceptions about third-party payment solutions - And much more!
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