Aim: The webinar aims to decode the evolving dynamics of the food delivery landscape, with the pandemic fueling an unprecedented surge in delivery demand, reshaping consumer behaviour and forever altering the industry's trajectory. We aim to offer actionable insights to drive growth for all stakeholders navigating this ever-changing ecosystem.
Market Evolution and Trends:
- Pandemic's effect: The pandemic accelerated delivery's growth in online ordering around 65%
- Restaurateur perspective: Over 70% of restaurants affirm delivery significantly contributes to their turnover, signifying its importance within the industry.
- Market landscape: the number of enterprises in the restaurants and mobile food service activities industry in the European Union (EU-28) numbered approximately 890,000.
Challenges and Opportunities:
- Profitability pressures: Balancing profitability for restaurants and delivery platforms amid rising costs.
- Technological advancements: Leveraging emerging technologies like AI, data analytics, and automation to enhance delivery logistics and personalise customer experiences.
- Regulatory hurdles: Addressing regulatory challenges and compliance issues specific to the food delivery industry.
Key discussion points:
- Consumer insights: Exploring diverse consumer profiles, consumption occasions, and potential product categories to anticipate future trends.
- Business models and strategies: Analysing observed business models, identifying different market models, and predicting their future trajectory.
- Payment strategies for growth: How can stakeholders leverage innovative payment methods and strategies to not only drive growth but also enhance customer satisfaction and retention within the food delivery ecosystem?