Digital Debate: The Human Side of Digital Transformation

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Presented by

Trent Mayberry, Chief Digital Officer, UST and Nigel Fenwick, VP, Principal Analyst, Forrester

About this talk

“Digital Transformation” means everything and nothing. But one thing is clear: digitally mature enterprises understand that transformation is much more about people than it is about technology. It’s about building customer value through customer and employee experience. It’s about cultural shift and change management. Of course, technology strategy is an important piece – but getting the human element right helps create real competitive advantage. The lineup: • Guest Speaker: Trent Mayberry, Chief Digital Officer – UST • Guest Speaker: Nigel Fenwick, VP, Principal Analyst – Forrester • Moderator: Isaac Brown, Associate Partner – Landmark Ventures Topics for discussion: 1. How are digitally mature enterprises measuring customer value through digital touchpoints and feedback? 2. How does a digital transformation strategy drive resilience and agility during such rapidly shifting market dynamics? 3. How can digital technologies be leveraged to drive employee satisfaction and increased retention? 4. How does digital innovation create additional value through stronger partnership ecosystem collaboration? 5. Does digital transformation ever end?

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