Burn the Playbook: A CMO’s Survival Guide to Asset Management

In a crowded and commoditized market, many asset management firms are still relying on the same playbook: performance, fees, and an undifferentiated sales narrative. To stand out in this crowded market, it’s essential to define your differentiation story and align it with proven, modern approaches.  Join Kristen Capuano, Chief Marketing Officer at VanEck, a leading asset management firm with over $125 billion in AUM. Kristen brings 17 years of experience at VanEck, where she integrates marketing, product, and sales enablement to deliver growth-driven and client-centric business practices. Attending this webinar provides actionable insights like:  - How VanEck grew its AUM while keeping end investors in focus  - A social media and content creation strategy to elevate engagement  - Best practices for aligning marketing and business units to maximize efficiency  - Kristen’s perspective on driving innovation and marketing leadership in asset management